mooc商务英语_17期末答案(慕课2023完整答案)

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Week 1：Business Environment and Entrepreneurship

第1周测试题

1、商务Business environment may be defined as a set of conditions – social,英语 legal, economical, political or institutional that is absolutely controllable in nature and affects the functioning of organization.

2、An organization’s internal environment is 期末composed of the elements within the organization, including current employees, management, and especially corporate culture.

3、External factors can also affect a company’s business environment and the business has more control over these factors.

4、答案答案The慕课 elements that make up the internal environment include organizational mission statement, company policy, formal structure, organizational culture, organizational climates, resources, managerial philosophies, and managerial leadership styles.

5、The完整 process by which organizations monitor their environments and identify the opportunities and threats affecting their business is known as environmental watching.

6、The商务 only form of entrepreneurship is starting new businesses.

7、Successful entrepreneurship depends on many factors. Of primary importance is 英语money.

8、Even today,期末 there is no widely accepted definition of entrepreneur and entrepreneurship.

9、In general,答案答案 entrepreneurs should search for ways to delegate some of their leadership tasks rather than their management tasks.

10、Management of an entrepreneurial organization requires policies that encourage innovation and rewards those who innovate.

Week 2：Discovering Business Opportunities and Establishment of a Business

第2周测试题

1、慕课Business opportunities are not equally obvious to everyone,完整 but they are equally available to anyone with the experiences and the knowledge of discovering them.

2、Once a would-be entrepreneur has identified what he or she thinks is 商务a promising unmet need, he or she should evaluate and identify the risks that should be considered in deciding whether or not to pursue that business opportunity.

3、You don't need to understand the attractiveness of the industry you're going to enter because you will know it later on.

4、英语In addition to conducting market analysis 期末and competitive analysis, and also looking at the industry and government, there are some other risks that entrepreneurs should take into account.

5、Very often, entrepreneurs -- particularly smart entrepreneurs -- are overwhelmed by the technological aspect, and they pay too little attention to what the customers want.

6、Business is all about tricks, win-lose deals, and dishonesty.

7、A new and small company should not compete with the big companies on the issue of price.

8、A partnership must consist of three or more individuals who co-own the business.

9、Before you register a business name and get your license, you'd better check with the local Administration of Industry and Commerce to make sure the name you chose is not already taken.

10、Once you have raised the money to start or expand your business, you don't need to have a business plan any longer.

Week 3：Organizational Structure & Recruiting and Training Employees

第3周测试题

1、Organizational structures should be shaped and implemented for the primary purpose of making more money for the company.

2、Employees within a functional department of an organization tend to perform a specialized set of tasks, for instance, the engineering department would be staffed only with engineers.

3、The virtual structure is a special form of boundaryless organization . A virtual organization does not physically exist, but enabled by software to exist.

4、There is one structure, set of systems, or method of staffing that is appropriate for all organizations.

5、The formal organization is the network of social interactions among its employees.The informal organizations can be seen and represented in chart form.

6、There are two broad categorizations of recruitment: internal recruitment and external recruitment.

7、Recruitment at schools and universities is most appropriate when the vacant positions are high level like senior management positions.

8、Employment agencies or executive recruiters are sometimes simply known as “head hunters” and their main job includes searching for the right candidate to fill a vacant position existing in a firm.

9、Training should be limited to new employees only.

10、There are two primary training approaches which organizations may adopt in respect to new employee: on-the-job training and off-the-job training.

Week 4：Employee Motivation and Corporate Culture

第4周测试题

1、Intrinsic motivation is based on taking pleasure in an activity rather than working towards an external reward. Extrinsic motivation refers to the performance of an activity in order to attain an outcome.

2、Money is the only factor that can be used in motivating employees.

3、At the very top of Maslow's hierarchy of five needs is our human need for “safety”.

4、Employees often find interaction and communication with and attention from senior and executive managers motivational.

5、Recognition of employees' performance is high on the list of employee needs for motivation.

6、Corporate culture is the collective behavior of people that are part of an organization, it is also formed by the organization values, visions, norms, working language, systems, and symbols, and it includes beliefs and habits.

7、The values of a corporate culture can only influence the top managers' behaviors.

8、A strong corporate culture exists where staff respond to stimulus because of their respect to organizational values.Conversely, there is weak culture where there is little respect to organizational values and strict control must be exercised.

9、National Culture is the values and attitudes shared by individuals from a specific country. It has no influence on the corporate culture.

10、Corporate culture may impact the level of employee creativity and the strength of employee motivation.

Week 5：Production, Product and Marketing

第5周测试题

1、In economics production just means the manufacturing of physical goods with exchange value.It doesn't include the provision of services.

2、The basic factors of production in an economy include labor, capital, and natural resources.

3、Products generally fall into two categories: consumer products and industrial products.

4、The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas within the company.

5、A product life cycle refers to the time period of producing a product from beginning to end.

6、Marketing involves selling products and services, but that doesn’t mean marketing is limited to sales activities.

7、An organization’s marketing and selling activities should be carried out under a well-thought-out philosophy of efficiency, effectiveness, and socially responsibility, which is just the concept of marketing.

8、The marketing mix is the set of ideas that the firms have in doing its marketing.

9、The function of marketing is only about selling and buying of products or services.

10、Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers.

Week 6：Financial Management and Financing

第6周测试题

1、Financial management is the management of monetary resources. It involves planning accurately, directing the monetary resources at correct time and controlling the financial activities of a firm.

2、Financial management should just focus on the tangible annual income and profit.

3、In general, financial management consists of four kinds of management: investment management, capital raising management，working capital management and profit distribution.

4、The only function of accounting and financial management system is to prevent financial risks.

5、Internal controls can prevent or identify mistakes, making the financial system more accurate and reliable.

6、Financing is the commercial activity of providing funds for business activities, making purchases or investing.

7、Equity financing deals with borrowing money and repaying it with interest.

8、The debt financing can be a secured loan which requires guarantees by your property, or an unsecured loan which only requires your reputation.

9、Venture capital is one of the popular forms of debt financing used to finance high-risk, high-return businesses.

10、Debt and equity financing provide different opportunities for raising funds, and a commercially acceptable ratio between debt and equity financing should be maintained.

Week 7：Corporate Social Responsibility and Going to the International Market

第7周测试题

1、As the economy develops and businessmen have been exerting ever-growing influence, more and more people demand businesses to behave more ethically and become more responsible toward the society.

2、The objective of corporate social responsibility is to encourage actions that promote activities that have a positive impact on employees, stakeholders, clients and the environment.

3、Social responsibility is very important to the short-term business success.

4、For a business to be socially responsible it means that the business is conscious of the environment in which it operates.

5、A company can shoulder its social responsibility in different ways, such as giving fair wages to workers, sponsoring sporting events, or helping the public solve common problems.

6、The international business is developing rapidly under the background of globalization.

7、The globalization of markets is about the expension of the world market in size.

8、Although firms marketing abroad face many of the same challenges as firms marketing domestically, international environments present added uncertainties which must be accurately interpreted.

9、Learning foreign languages is considered as the biggest challenge to growth in international markets.

10、Compared to joint ventures and direct investment, exporting consists of the least risk for a company which wants to enter the international market.

Week 8：E-Business

第8周测试题

1、Electronic business is commonly referred to as e-business, or an internet business. It may be defined as the application of information and communication technologies (ICT) in support of all the activities of business.

2、E-business is nothing but buying and selling of goods on the web.E-commerce is a little different as it is not limited to commercial transactions, but it also provides other services.

3、Click-and-click retailers are those e-business companies that sell products only via the website.

4、Brick-and-click retailers are those companies that sell products both via a web site and via a physical store.

5、A website following B2B business model sells its product directly to a customer.

6、As the technology gets more advanced, less expensive and more available, it has become even cheaper to start a business on line.

7、The success of an e-business depends largely on the success of the delivery channel partner.

8、Even today the security problem is still one of the biggest concerns for both buyers and sellers in online shopping.

9、The type of website an e-business company builds only depends on its budget.

10、Eventually, every business has to adopt e-business practices in order to ensure survival and success, be it partially or completely.

学习通商务英语_17

商务英语是现代社会中必不可少的一种语言能力，特别是对于从事国际贸易和商务活动的人来说。学习通商务英语_17是商务英语系列课程中的一门课程，本课程主要介绍商务活动中的电子商务、海外市场和国际贸易等方面的知识，旨在培养学生的商务英语交流能力。

课程内容

学习通商务英语_17的课程内容主要有以下几个方面：

• 电子商务
• 海外市场开发
• 国际贸易实务
• 商务英语应用

其中，电子商务是本课程的重点内容之一。在当今日益发展的互联网时代，电子商务已经成为了一种重要的商务模式，越来越多的企业开始将其作为一种竞争策略来运用。因此，学习电子商务的基本理论和实践操作对于从事商务活动的人来说至关重要。

课程特色

学习通商务英语_17的课程特色在于强调实践操作和实用性，具体体现在以下几个方面：

• 案例分析：每个知识点都会以实际案例为基础进行分析，让学生更好地理解和掌握所学内容。
• 模拟实践：课程中会通过模拟实践来帮助学生锻炼商务英语交流能力和逻辑思维能力，提高实际操作能力。
• 课程设计：课程设计充分考虑到学生的学习需求，并根据不同的学习进度和需求来设置不同的学习模式，满足不同学生的学习要求。

另外，学习通商务英语_17的课程教师团队也是本课程的一大特色。教师团队由具有丰富商务英语教学经验和实际商务经验的专业人才组成，能够为学生提供全方位的商务英语教学服务。

学习建议

学习通商务英语_17的课程难度较大，需要学生具备一定的英语语言基础和商务知识背景。因此，以下几点建议供学生参考：

• 课前预习：在学习课程前，建议学生提前预习教材，并了解所学知识点的基本概念和理论，有助于更好地理解和掌握所学知识。
• 课堂互动：课程中会有模拟实践和案例分析等环节，建议学生积极参与课堂互动，与教师和同学进行交流和讨论，提高商务英语交流能力。
• 课后复习：课程结束后，建议学生及时对所学内容进行复习，在巩固知识的同时也能够发现自己的不足之处，及时进行补充和完善。

总结

学习通商务英语_17是一门重要的商务英语课程，通过学习本课程，可以帮助学生更好地了解电子商务、海外市场和国际贸易等方面的知识，并提高商务英语交流能力和实际操作能力。学生在学习本课程时，需要充分利用课前预习、课堂互动和课后复习等方式，加强自身学习效果，提高学习成果。