超星商务英语听说_2课后答案(学习通2023题目答案)

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第一章 Anti-globalization Trend

第一章单元测验

1、超星Boao Forum has 300 attendees from 10 different countries.

2、商务After the 2008 world financial crisis,英语 world economy has recovered fully.

3、Anti-globalization trend is 听说通题mainly caused by noises and disagreements in many economic aspects.

4、China-Australia Free Trade agreement has limited potential.

5、课后China has lifted hundreds of millions of people out of poverty in the past 30 years.

6、答案A Brexit could be the beginning of the destruction of not only the European Union,学习 but also of the entire western political civilization.

7、European Council President Donald Tusk received an interview ten days after the referendum.

8、目答Every family members know: Divorce will impose serious harmful effects on all of them.

9、超星Brexit would be bad for the European Union but good in some way for British both economically and politically.

10、商务It will take at least seven years for Britain to put an end to current contractual connections and to negotiate new relationships with the EU if it leaves the union.

11、英语All the people view globalization in a negative and hostile pattern.

12、听说通题Some people fear that globalization will increase inequality.

13、课后Globalization refers to the increasing integration of world economies.

14、答案Globalization has nothing to do with culture,学习 politics, and environment.

15、One side effect of globalization is that benefits brought by global markets cannot be shared by all.

16、20th century saw economic growth that has never been seen before.

17、Per capita GDP in the richest part of the world has grown two times faster than that in the poorest part of the world.

18、Capital movement in the last few decades has been volatile and up to crisis.

19、Poorest economies can attract more FDI because of policy package.

20、Macroeconomic stability is the least important for benefiting from globalization.

21、India exports US$150 billion IT products to the US.

22、India is on the wait-and-watch mode to see how the US administration carries on its outsource program.

23、India IT industry and government will make all the possible effort to hold the positive dialogue with the US.

24、India wants to confirm the US that their technology has made US more competitive and job-creative.

25、Donald Trump was the 55th American president.

26、US criticizes India’s communication and outreach program.

27、‘America First’ pledge was first announced on the inaugural speech.

28、Donald Trump vowed that he will rebuild US with his hands.

29、Tata Consultancy Services is handling with the upcoming problems in a proactive manner.

30、It can be inferred that all Fortune 500 companies are unwilling to make dramatic changes.

第二章 International Trade

第二章单元测验

1、China has been initiating increasing anti-dumping, anti-subsidy, protection measures and special safeguard investigations since its accession to WTO.

2、Both the number and the amount of money involved in these cases have been increasing.

3、China has suffered the most in anti-dumping investigation in the world for nine years running.

4、Starting from 1979 to the end of September 2004, 24 countries and regions launched altogether 665 disputes of anti-dumping, anti-subsidy and special safeguard investigations against Chinese products.

5、In spite of these investigations, China did not suffered a tremendous economic loss in terms of foreign trade.

6、Tensions between the United States and China are increasing over exchange rate issues.

7、On the U.S. side, the tensions between the two countries is tied to Trump's promise to reduce a trade deficit with China.

8、On the Chinese side, the ruling Communist Party is trying to develop the country's economy, especially service-sector companies.

9、Last year, Chinese consumers formally boycotted South Korean goods after South Korea accepted a U.S.-made anti-missile system.

10、Observers do not see any signs of an organized campaign in China to reject U.S. goods yet.

11、The long-term ( ) for the Fair Trade movement is that artisans everywhere would be treated with...

12、Artisans everywhere would be treated with ( ) and that they would be paid fairly and have opportunities and access to markets to sell their goods.

13、I think that, specific goals of the Fair Trade movement right now are focused on continuing to ( ) issues of education and awareness,

14、so that we have informed consumers who know what ( ) are out there.

15、There is a variety of directions of where fair trade is ( ) and what the future of Fair Trade will look like.

16、I think that Fair Trade is already growing in ( ) and I think that you can expect, in the future, to hear more about Fair Trade and to see more Fair Trade options.

17、I am always excited to see Fair Trade options available and ( ) in some unlikely places. Sometimes unknown companies talk about Fair Trade issues, find a great product that they want to sell in their stores, and that's a fair trade product.

18、You will see a lot of products that are just appearing in the ( ) as Fair Trade products because they are great products to sell and satisfy the requirements of being in the Fair Trade.

第三章 Making Economic Sense

第三章单元测验

1、Which of the following is not a macroeconomic goal?
A、economic growth
B、social security
C、low inflation
D、full employment

2、__________ is responsible for making and implementing a country’s monetary policy.
A、ministry of finance
B、central government
C、the banking industry
D、central bank

3、__________ is responsible for making a country’s fiscal policy?
A、central bank
B、ministry of finance
C、local governments
D、tax authority

4、Which of the following words means similar to “rise”?
A、plunge
B、ebb
C、wane
D、soar

5、Which of the following words means similar to “decline”?
A、collapse
B、surge
C、pickup
D、recover

6、Which of the following statements about Alan Greenspan is correct?
A、He managed monetary policy according to classic economic theory.
B、He is not dogmatic at all.
C、He believes a central banker should burst a bubble by raising interest.
D、He is a great central banker and he has never made big mistakes.

7、The mopping-up strategy is __________ .
A、a strategy that cares about trade deficit
B、a strategy that deals with financial crisis
C、a monetary policy strategy to deal with consequences
D、a fiscal policy strategy to address welfare problems

8、What is irrational exuberance?
A、bubble
B、extravagant expenditure
C、wrong investment
D、extra cost

9、State governments in the USA are __________ .
A、unable to issue bonds
B、responsible for federal deficit
C、possible to go bankrupt
D、unable to levy tax

10、when oil price goes up, British Airways’ stock will
A、rise
B、fall
C、not change
D、be hard to say

11、An account that two or more people hold is a _____ .
A、joint account
B、term-deposit account
C、savings account
D、checking account

12、In order to withdraw money the bank requires your _____ .
A、depositor
B、interest
C、signature
D、principal

13、The bank records all transactions of an account in the customers’ _____ .
A、withdrawal slip
B、assets
C、passbook
D、checkbook

14、Many banks work with so many different customers and accounts that they need _____ to record all transactions.
A、deposit slips
B、computers
C、parties
D、checks

15、You have to _____ your check in order to cash it.
A、withdraw
B、endorse
C、accommodate
D、compute

16、The bank charges a _____ to cover the cost of bookkeeping.
A、payee
B、transaction
C、fee
D、commission

17、I wrote a check for more money than I have in my account. I’m afraid I’m _____ .
A、overdrawn
B、insufficient funds
C、minimum balance
D、liquid

18、The monthly statement gives you a record of all the _____ of your checking account.
A、demand deposits
B、cancelled checks
C、transactions
D、credit history

19、A check that can be signed over to a third party is _____ .
A、subtracted
B、negotiable
C、overdrawn
D、flexible

20、“You are allowed to write up to ten checks without a service charge.” “That’s all? You mean ten checks is the _____?”
A、balance
B、maximum
C、minimum
D、interest

21、If you need money I can _____ you some.
A、pay back
B、borrow
C、lend
D、disperse

22、When my friend needed a loan he offered the bank his house as _____.
A、debt
B、term
C、collateral
D、mortgage

23、James has not paid back two loans. He must have a terrible _____ .
A、credit rating
B、charge card
C、principal
D、interest

24、If you _____ your car loan, the bank will take possession of your car.
A、pay off
B、default on
C、compute
D、finance

25、In order to calculate the monthly payments on your loan, the bank adds the interest to the _____ and divides the total by the number of months.
A、tenure
B、principal
C、charge account
D、duration

第四章 Global Brands and Advertising

第四章单元测验

1、Apple’s sales has fallen continuously for 5 years in China.

2、One key factor that has won Apple customer loyalty is its iOS operating ecosystem.

3、Apple Inc. and Google Inc. occupy the No. 1 and No. 2 brands on the list and Amazon entered the top 10, with 41 percent increase in brand value.

4、The combined value of the top five US tech giants was worth a quarter of the total value.

5、China Mobile has become the most valuable Chinese brand, followed by Alibaba Group Holdings Ltd and Tencent Holdings Ltd.

6、The three companies were listed in the top 20 of the 100 most valuable Chinese brands in 2017 released by BrandZ.

7、Tencent’s share price has surged 60% over the last one year.

8、Twelve years ago there was only one Chinese brand that managed to squeeze into the top 13 best global 100 brand list.

9、The Chinese brand value now accounts for 11 percent of the total reaching $937 billion.

10、The Chinese brands have a bright future in the world because China is moving towards consumer-driven economy that places importance on quality of the product and services.

11、Companies still cannot gauge the effectiveness of advertising now as they failed to do 100 years ago.

12、Because Facebook and Google can track people’s online habits, they tend to know what people are likely to buy and put the right ads in front of them.

13、A recent study on eBay discovered that online ads have huge effect on traffic.

14、Lucas did researches and published papers on the dynamics of college ranking and book reviews.

15、Most advertisers don’t believe that search engine ads will be more effective than static banner ads.

16、Digital media ad spending is expected to exceed 50% by 2018 and some advertisers are increasing spending on search ads.

17、Yelp’s business model is to sell ads to small businesses, which give those firms’ listings prime position atop search results and then attract more customers.

18、Luca and Dai created a randomized sample of 7,210 U.S. restaurants to see the traffic change results with and without search ads.

19、Even if when the experiment of Luca proved Yelp ads worthless the Yelp still finds it useful because they can find alternative ways to make money and help customers.

20、Many advertisers that Yelp help propel to the top of a list are local businesses that people never heard of and brands people are unfamiliar to.

21、Jack Trout concept of positioning has been used by countless NGOs and NPOs.

22、Jack Trout and his partner Al Ries have published books that are widely influential.

23、Jack Trout’s clients did not include agencies in American government or political parties.

24、The book “Positioning: the Battle for Your Mind” was first published in 1969.

25、Companies should develop a lasting identity by being connected to a simple idea or a story.

26、Many companies succeeded because they watered down their brand names by branching out and ignoring their core strength and benefits.

27、The very idea of Marketing Warfare is to treat marketing campaign as a battle and a competitive edge.

28、“We try harder” is the advertising slogan of Hertz, a long-time rival of Avis.

29、The best branding image for US is to present itself as the world’s last superpower.

30、Good marketing is to tell good stories consistently from past to future.

第五章 New Media and Internet Marketing

第五章单元测验

1、The research in Singapore evaluates the organizations’ _____ .
A、approaches of the issue of digital marketing training
B、digital marketing skills gaps
C、areas planned to outsource or recruit for
D、digital marketing skills gaps and digital marketing training

2、_______was the top area that 37% organizations are planning to outsource or recruit for.
A、Data visualization
B、Data analytics
C、Content marketing
D、Data cleansing

3、Marketers thought that _______ training workshop would be ideal to optimize the learning outcomes.
A、one-day
B、two-day
C、three-day
D、four-day

4、The following statements about the research are all correct EXCEPT .
A、This research helps to identify key areas that NTUC should focus on.
B、The research shows that case study was the top activity marketers thought they would benefit most.
C、The research is based on a survey of over 500 marketing professionals in Singapore.
D、The results reveals that the areas for which organizations planned to outsource or recruit were in line with the skills gaps.

5、So far, digital has drawn the largest share of adults’ time spent with media in the UK, France and Germany.

6、According to the report, time spent with digital media among adults is steadily increasing in three largest countries of Western Europe because of the mobile device use.

7、The report predicts time spent with digital media will overtake time spent in watching nondigital TV for the first time in both France and Germany this year.

8、The overall nonvoice mobile device time has expanded its lead over desktop/laptop-based digital media consumption both in the UK and in Germany.

9、This year, eMarketer expects digital will draw the largest share of adults’ time spent with media in UK and Germany for the first time.

10、Close to two in five of organizations in Singapore felt data analytics was the top digital marketing skills gap that they needed to fill.

11、Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them.

12、Networking with potential or past clients is part of marketing.

13、Neil Borden popularized the idea of the marketing mix and the concept of the four Ps in the 1950s.

14、In marketing place refers to the distribution of the product.

15、Word-of-mouth marketing (WOM marketing) is free advertising triggered by customer experiences.

16、Also known as "digital marketing" and "e-marketing," social media marketing has purpose-built data analytics tools that allow marketers to track how successful their efforts are.

17、Cold calling is the marketing process of approaching prospective customers or clients—typically via telephone, by email or through making a connection on a social network—who were just expecting such an interaction.

18、Traditional forms of marketing such as newspaper and television advertising, direct mail and cold calling integrate well with the powerful medium of the Internet and have become more and more effective as a result.

19、One of the most beneficial ways that the Internet has changed marketing is the dramatic reduction in cost.

20、Internet marketing is a new ‘fad’, a phase that will eventually pass.

第六章 Management Gurus and Great Leaders

第六章单元测验

1、Which of the following product of Tesla and Space X is not mentioned according to the recording?
A、Elective sports cars
B、Solar-powered roofs
C、Commercial space rockets
D、On-line shopping assistants

2、What is the general comment many global technology leaders make on Musk？
A、Successful businessman
B、Visionary entrepreneur
C、Visionary politician
D、Innovative scientist

3、Which of the following places is the most favorable global innovation hub for CEOs？
A、London
B、Tokyo
C、Silicon Valley
D、Chicago

4、How many leaders were surveyed by KPMG?
A、1000
B、831
C、871
D、841

5、What does the word “apt” mean?
A、Suitable
B、Odd
C、Strange
D、Hypercritical

6、According to the passage, during a crisis, a great leader should remain _______.
A、Serious
B、Cool
C、Furious
D、Angry

7、“When my emotions got the better of me” means __________.
A、I was intimidating
B、I was very shy
C、I was very open
D、I was not sensible

8、According to the lecturer, the most admired CEOs he knows are ___________.
A、Arrogant
B、Detached
C、Humble
D、Successful

9、When the lecturer worked for Texas Instruments, he once asked his boss _______.
A、for a promotion
B、the reason why he was not promoted
C、how to be promoted
D、the hardest lesson his boss learn

10、A great leader should be ___________.
A、Supportive
B、Likable
C、Decisive
D、all the above

11、Dara Khosrowshahi served in Urber for 18 months.

12、Khosrowshahi has shown a remarkable degree of self-awareness.

13、Travis Kalannick was the head of the ride-hailing service—Uber.

14、The biggest challenge of Uber’s new CEO is working with Uber board driven by animosity and legal disputes.

15、Uber needs to recruit employees because many of them left.

第七章 Organization and Motivation

第七章单元测验

1、Why does Marriott believe so strongly in taking care of employees?
A、Happy employees provide better guest service.
B、Management is concerned about lawsuits.
C、Few people have experience so they need to treat the experienced employees well.
D、The company receives tax credits for happy employees.

2、How many years would a general manager work for Marriott Corporation averagely?
A、15 years.
B、20 years
C、25 years
D、30 years

3、Which of the following is not Marriott core value?
A、we act with integrity.
B、We pursue excellence.
C、we put experience first.
D、we embrace change

4、Which of the following perks helps employees to attain a work/life balance?
A、Flexible hours
B、Cross training
C、Set schedules
D、Weekends off

5、How many days does Marriott generally train an employee before the employee starts their job independently?
A、30 days
B、60 days
C、90 days
D、10 days

6、The Big Four refers to KPMG, Deloitte, Ernst & Young (EY), and PricewaterhouseCoopers (PwC).

7、Calling the Big Four them "firms" is entirely accurate.

8、The revenue of the Big Four mainly came from their accounting and auditing services.

9、Consulting and advisory services are a large and growing part of the Big Four firms' service offerings.

10、KPMG is a regional network of accounting firms providing audit, tax, advisory, special interest and industry-specific services.

11、A record number of hiring managers in the U.S. anticipate bringing aboard more employees in the next six months.

12、Today, 65 percent of hiring managers expect more hiring, three percentage points above last year, according to the DHI report.

13、In April 2017, the DHI-DFH measure of national vacancy duration found the average job in the U.S. took 30.5 days to fill, a record low.

14、The report also found that almost half of hiring managers note the time to fill open positions has lengthened relative to last year.

15、The time to fill open positions is at bottom levels and the pressure is on for America’s employers.

16、At some Marriott hotels, employees kick up their heels before every shift.

17、The Marriott Corporation has a common philosophy when it comes to taking care of employees.

18、It’s a big secret that employees who are motivated tend to be more likely to reach their goals.

19、Marriott Corporation is small on training employees.

20、Marriott may train employee to perform several jobs.

第八章 Innovation and Entrepreneurship

第八章单元测验

1、President Xi Jinping says that a new round of scientific, technological, and industrial revolutions are reshaping the world domain of innovation and global economic structure, and the impact of science and technology on a country's future and the people's wellbeing has always been so much profound.

2、The Chinese Premier also urged overall reform of scientific and technological system to improve innovation efficiency and inspire innovation vitality

3、President Xi says it is necessary to reform talent evaluation methods, and to establish and improve evaluation systems for scientific and technological talents that are oriented toward innovation capability, quality, and contribution in order to form and implement evaluation systems that are conducive to scientific research and innovation.

4、President Xi also calls on Chinese scientists to be deeply involved in the global supply chain management.

5、In the Meantime, an increasing number of foreign scientists have chosen to join the leading Chinese academies.

6、How we approached things for the past ten years, which actually made us incredibly successful in what we’re doing, probably aren’t going to work for the next five because the world has changed at faster pace.

7、If you look at any top ten list of industry roles that are going to be disrupted over the next five, ten years, financial industries are always in the top five.

8、Innovation can be about new process as well as new technology.

9、For EY, big data is important for the next hundred years.

10、In EY's "suits and jeans" approach, it takes in the jeans, the people who come in from the internet, technology companies, AI companies, because they have just a different frame of reference.

11、30% of the entrepreneurs who had a successful exit started with a business plan.

12、The business plan usually leads to being approximately incorrect rather than precisely correct.

13、One of the problems of a business plan is that content that most people focus on has little to do with the reality.

14、At a business’s beginning, the best content for a business plan is real-world data.

15、The how-to classes, books and templates are misleading in that they emphasize on completing the plan of a business before uncovering its soul and demonstrating whether others connect with it.

第九章 Financial World

第九章单元测验

1、Which of the following is not a reason for the 2008 credit crunch?
A、The Fed has kept the interest rate too low for too long.
B、Brokers make loans to bad risks.
C、Fed chairman Alan Greenspan retired.
D、Institutional investors have been greedy.

2、What does agent problem mean?
A、managers’ and owners’ interests are not in accordance
B、problems caused by intermediaries
C、financial risk from brokers
D、institutional troubles

3、What is HSBC?
A、a central bank
B、a commercial bank
C、a hedge fund
D、a mutual fund

4、What is moral hazard?
A、risk of committing sins
B、danger of immoral behavior
C、possibility of making the same mistake again if the mistake was not punished when it was previous made
D、hazard of financial default

5、Which of the following is not true according to the recording?
A、Chinese banks have poor management.
B、China’s accounting system is not strict.
C、It’s not easy to find true value of Chinese banks.
D、The bad loan rate has been decreased in China.

6、What kind of place is China to foreign investors?
A、full of chances
B、easy to earn big profits
C、promising but risky
D、hard to do business

7、Bank of China sold its 10% shares to
A、Royal Bank of Scotland
B、Merill Lynch.
C、Li Ka-shing
D、all of the above.

8、What is the attitude of investors to such “strategic investment”?
A、doubtful
B、supportive
C、confident
D、sarcastic

9、Which of the following is NOT the way to deliver returns to match the risks in Chinese banks?
A、buying cheap
B、selling high
C、adding value
D、creating options

10、Who should be responsible for the 2008 credit crunch?
A、supervisors
B、home buyers
C、brokers
D、all of the above

11、A mortgage is a type of _____ .
A、supply
B、conveyance
C、limit
D、ceiling

12、He wants to get a loan to _____ some improvements in his factory.
A、fluctuate
B、adjust
C、finance
D、calculate

13、Interest rates are high because money is _____ .
A、guaranteed
B、variable
C、tight
D、loose

14、They’ll never get a mortgage; they’re bad _____ .
A、risks
B、mortgagees
C、financiers
D、credit

15、There will be no change in the interest rate during the _____ of the mortgage.
A、life
B、limit
C、title
D、floor

16、We’re paying for the furniture we bought in monthly _____ .
A、installments
B、budgets
C、cash flow
D、collateral

17、The bank uses a _____ to find out how prospective borrowers repaid their past debts.
A、profile
B、loan agreement
C、credit bureau
D、ledger

18、Mr. Harris’s application for a loan was approved because he is _____ .
A、creditworthy
B、on time
C、capacity
D、flexible

19、Because the borrower defaulted on his repayment of the loan, the bank will hold the _____ responsible.
A、reporting agency
B、co-signer
C、budget
D、trustee

20、Lisa and Frank Edwards developed a _____ of monthly expenses to see how much money they would have left over to make loan payments on a refrigerator.
A、data
B、profile
C、consumer credit
D、data base

21、She _____ $10,000 to charity in her will.
A、audited
B、settled
C、bequeathed
D、collected

22、You have to pay high _____ on an estate.
A、trust funds
B、taxes
C、returns
D、interest rates

23、The _____ will distribute the property of the deceased according to his last will and testament.
A、heir
B、legatee
C、executor
D、probate court

24、In the U.S., people must fill out their tax _____ by April 15.
A、returns
B、appraisals
C、requests
D、application

25、My lawyer will _____ my will.
A、draw up
B、name as
C、probate
D、probate

第十章 Making Investment Rationally

第十单元测验

1、Which of the following are locations of most important global mercantile exchanges?
A、New York and London
B、New York and Tokyo
C、London and Beijing
D、Tokyo and Frankfurt

2、Why is the first sentence of business news very important?
A、It’s usually the topic sentence of the news.
B、It often tells important information like who, what, how, when and where.
C、It sometimes provides the background for the news event.
D、all of the above

3、Which of the following is not a stock exchange?
A、NYSE
B、LSE
C、TSE
D、none of the above

4、How many of M&A turned out to be successful according to statistics?
A、more than half
B、less than one third
C、less than half
D、more than one third

5、If you __________ your car loan, the bank will take possession of your car.
A、pay off
B、default on
C、compute
D、appraise

6、Interest rates are high because money is __________ .
A、guaranteed
B、variable
C、tight
D、loose

7、When margin requirements are set on the Stock Exchange, the __________ of stocks and bonds with loans is affected.
A、market price
B、advances
C、open-market operation
D、liabilities

8、Federal Reserve Banks are involved in the purchase and sale of __________ .
A、bills of exchange
B、rediscounts
C、ratios of holdings
D、collaterals

9、Investors sometimes have problems because of government __________ .
A、access
B、regulations
C、branches
D、competition

10、What does “Lampert has been milking Kmart for cash” mean?
A、Lampert has been putting money into Kmart.
B、Lampert has been feeding Kmart with milk.
C、Lampert has been squeezing cash from Kmart.
D、Lampert has been pushing Kmart to raise more cash.

11、The bank’s balance sheet lists assets and _____ .
A、credit
B、liabilities
C、profits
D、loss

12、Our accountant helped us figure out the _____ of the premises.
A、amortization
B、occupancy
C、debt
D、failure

13、Ms. Dijon is pleased to have a lot of _____ from her real estate holdings.
A、equipment
B、equity
C、debentures
D、tax

14、The corporation’s new _____ begins on July 1.
A、accrual basis
B、category
C、fiscal year
D、cash basis

15、The _____ he wrote comes due in 1983.
A、promissory note
B、statement of condition
C、ledger
D、debt

16、The Federal Reserve Board influences the volume of activity on the _____.
A、Board of Governors
B、rediscounting rate
C、Stock Exchange
D、Federal Reserve System

17、The Board of Governors can buy or sell United States Government _____.
A、reserve requirements
B、securities
C、liabilities
D、loans

18、_____ of the twelve Federal Reserve Banks are uniform.
A、bonds
B、policies
C、advances
D、bonus

19、When margin requirements are set on the Stock Exchange, the _____ of stocks and bonds bought with loans is affected.
A、market price
B、advances
C、open-market operation
D、interest rate

20、Federal Reserve Banks are involved in the purchase and sale of _____ .
A、bills of exchange
B、rediscounts
C、ratios of holdings
D、collaterals

21、Investors sometimes have problems because of government _____ .
A、access
B、regulations
C、branches
D、internal controls

22、Many United States corporations have _____ in other countries.
A、subsidiaries
B、basis points
C、ceilings
D、floors

23、United States banks have tried to be _____ with overseas banks.
A、offshore
B、competitive
C、corporate
D、flexible

24、The New York banks plan to _____ savings in costs to their clients.
A、advantage
B、remove
C、pass on
D、get rid of

25、Mr. Castro will have to pay a high _____ for his insurance policy.
A、exchange rate
B、sovereign risk
C、premium
D、reserve rate

第十一章 On the Business Legal Front

第十一章单元测验

1、Technology companies’ incremental costs are _________.
A、Increasing
B、High
C、very low
D、declining

2、Internet companies get better when ___________
A、the number of their users grow
B、they have better products
C、they become monopolies
D、they know where the customers are

3、Which of the following can be used to respond to natural monopolies?
A、Nationalization
B、Network effects
C、Competition
D、Regulation

4、Apple could not charge rents in ________
A、Journalism
B、Film
C、Music
D、None of the above

5、What would decrease the incentive of innovation?
A、Competition
B、Monopoly
C、Copying others’ ideas
D、Network effects

6、IMS Health and Quintiles agreed to combine in a 9 million transaction.

7、St Jude Medical spent 25 billion us dollars to take over Abbott Laboratories.

8、The collapse of a dam last November was said to be Bunai’s worst environmental disaster.

9、A court in Beijing was not in favor of Apple in a trademark case in China.

10、An French executive claimed he suffered from boring tasks in his previous job.

11、The French executive wants $360,000 in damages.

12、EU antitrust regulators fined Google $2.7 billion for unfairly boosting search results for its online shopping service.

13、The European Union said Google began efforts in 2008 to boost the service now known as Google Shopping.

14、Google said it will object the EU decision as it considers an appeal to the decision.

15、Vestager said Google denied other companies the chance to compete on the merits and to innovate.

16、China’s new cybersecurity law brings uncertainty only to foreign companies.

17、Companies need to start thinking and planning ahead to restructure their infrastructure to be in line with the new law.

18、Network operators are required to obtain their clients’ content before collecting and disclosing personal information.

19、All news providers must now pass a network security examination.

20、The consequences of noncompliance of the law are expected to be more severe than in the past.

第十二章 Cultural Differences and Taboos

第十二单元测验

1、Germans would unwrap flowers before they give them as a gift.

2、It’s a proper topic to talk about religion in Norway.

3、Russians prefer to criticize their government with foreigners.

4、Hugging and handshakes are disapproved in most parts of India among members of opposite sex.

5、British people like guessing games, such as asking someone what they do, where they live, etc.

6、Chinese people do not have the same concept of privacy as Americans do.

7、Unlike the Chinese, older Americans seldom live with their children.

8、Chinese people value education and career more than Americans, who in turn put more emphasis on good character and faith.

9、People in Russia like to give an even number of flowers as a gift.

10、British people tend to invite all kinds of people home.

11、Researchers estimate that less than 30% of communication between two individuals within the same culture is verbal in nature.

12、While direct eye contact is important to American, it is considered rude in Japan, because it is invading someone's space.

13、Arabs, Southern Europeans would NOT like to touch people, while Japanese, North Americans like to touch others.

14、In low-context cultures, such as German and American culture, most of the information is contained in the verbal message, and very little is embedded in the context or within the participants.

15、Cultures also attribute different degrees of importance to verbal and nonverbal behavior.

16、In high-context settings such as Japan or Colombia, understanding the nonverbal components of communication is relatively more important to receiving the intended meaning of the communication as a whole.

17、Some elements of nonverbal communication are consistent across cultures.

18、These differences of interpretation to nonverbal communication may lead to conflict, or escalate existing conflict.

19、In high-context cultures most of the information is in the physical context or is internalized in the people who are a part of the interaction.

20、Nonverbal communication is hugely important in any interaction with others; its importance is multiplied across cultures.

第十三章 Strategy and Competitive Advantage

第十三章单元测验

1、Amazon’s acquisition of Whole Foods symbolizes __________.
A、its official entry into online business
B、its official entry into brick’s business
C、its official entry into grocery business
D、its official entry into mortar business

2、Amazon started out as an online _______________
A、bookstore
B、convenience store
C、drug store
D、grocery store

3、The headquarter of Whole Foods is located in _____________.
A、New Orleans
B、Texas
C、Florida
D、New Jersey

4、The founder and CEO of Amazon Jeff Bezos credited Whole Foods for the following reasons EXCEPT ______________.
A、natural organic food
B、fun to eat healthily
C、satisfied and delighted investors
D、four decades of history

5、Which of the following is NOT a challenge that the retail grocery has faced?
A、Large number of rivals
B、The shrinking profits
C、Activist pressure for changes
D、Forever changing leadership

6、How much is Amazon spending on Whole Foods buying?
A、$460 billion
B、$13.7 billion
C、$1.2 billion
D、$1 billion

7、What is the most important reason for Amazon to buy Whole Foods?
A、To experiment in brick-and-mortar business
B、To test water of grocery business
C、To realize Amazon’s O2O business model
D、To target affluent area people

8、What will NOT happen to Whole Foods after acquisition?
A、The brand name will have to be changed.
B、Its shareholder value will be enlarged.
C、Customers’ experience will be high-quality.
D、Amazon Go technology will be applied.

9、What cannot be given to Amazon by Whole Foods?
A、A wonderful cold supply chain
B、Data on customer shopping behavior
C、Identifying promising local brands
D、A very high profit margin on Amazon

10、Which of the following statement is true?
A、Whole Foods investors will change stocks.
B、Amazon becomes compe to all the other grocery stores.
C、Costco is the second-largest chain after Wal-Mart.
D、Shares for Wal-Mart, Kroger and other retailers soared.

11、Taobao, Tmall and JD are the local niche players.

12、Amazon dominates the global cross-border online shopping.

13、It is evident that China has enjoyed one of the fastest rising trends in demand for international brand.

14、Chinese middle class consumers are upward mobile and brand- and quality conscious.

15、Amazon is not very optimistic about prospects in Chinese market.

16、Chang, vice president of Amazon, is too much frightened by local e-commerce giants.

17、Amazon’s advantage is its global network that can help Chinese buyers.

18、China’s Belt and Road Initiative has put new energy into cross-border e-commerce.

19、Amazon’s global logistics network has helped to establish an effective “Online Silk Road’ for Chinese enterprises going global,”.

20、Amazon Prime offers limited free cross-border shipping membership program.

21、Choosing what kind of value your innovation will create and then sticking to that is critical, because the capabilities or core competence required for each are quite different and take time to accumulate.

22、Value-creating differentiations attract imitators as slowly as they attract customers.

23、One of the best ways to preserve bargaining power in an ecosystem and blunt imitators is to continue to invest in innovation.

24、The very idea that routine innovation is myopic or suicidal is too simplistic.

25、Routine innovation builds on a company’s existing technological competences but does not fit in existing business model.

26、Disruptive innovation requires not only a new business model but also a technological breakthrough.

27、Radical innovation is purely technological.

28、Architectural innovation separates technological and business model disruptions.

29、There is a magic formula for the right proportion of resources allocated for each type of innovation.

30、The point here is that there is not one preferred type. Different kinds of innovation can become complements, rather than substitutes over time.

第十四章 Corporate Social Responsibility

第十四章单元测验

1、The tenets of social responsibility will be grounded in both tangible, operational elements – such as ethical workplace practices or energy efficiency – and intangible values – such as what they stand for and what they are willing to stand up for.

2、To illustrate how critical CSR has become, a 2017 study by Cone Communications found that more than 16 percent of Americans hope businesses will drive social and environmental change in the absence of government regulation.

3、Today not only consumers but also top talents are drawn to businesses that give back.

4、According to Stevens, the policies, practices and initiatives a company commits to in order to govern itself with honesty and transparency, will have a positive impact on social and environmental wellbeing.

5、Stevens reminded business owners that the corporate world has less power than many realize.

6、The four components of CSR are mutually inclusive.

7、Simply put, corporate economic responsibility refers to its obligation to make profit by fair means or foul.

8、It is business’s legal responsibility to comply with the laws as a lawful corporate citizen.

9、Ethical responsibility reflects society’s codified norms and regulations.

10、If firms do not provide contributions of money, facilities to humanitarian programs, they should be regarded as unethical.

11、The supermarket said customers buying drinks containing more than 150g of caffeine per liter would be asked to prove their age from 5 March.

12、The British Soft Drinks Association said energy drinks had been “deemed safe” by regulators and that they were marketed or promoted to under-16s.

13、Waitrose said its decision was based on existing industry labeling guidelines.

14、Action on Sugar found that typical serving sizes of energy drinks at 500ml were larger than for other sugary drinks and were "completely appropriate" for children to consume.

15、Teaching union NASUWT said Waitrose had taken a “positive and responsible step” but called on the government to issue independent research into the long-term effects of energy-drink use by children.

第十五章 Artificial Intelligence and Virtual Reality

第十五章单元测验

1、One of the things that we foresaw was __________.
A、data would explode
B、the dimensionality would explode
C、both data and the dimensionality of it would explode
D、None of the above

2、We can run our system on up to__________.
A、two million GUP cores
B、two million CUP cores
C、a few thousand GPU cores
D、a few thousand CPU cores

3、One of the first areas to apply Sentient Technologies is in ______
A、financial services
B、Education
C、healthcare
D、retail and online shopping

4、Not like Sentient Technologies, MIT and Oxford work on _________ problems.
A、less immediate
B、monetizable
C、immediate
D、less monetizable

5、In e-commerce, our product which was released more than__________ ago.
A、90 days
B、25 days
C、75 days
D、15 days

6、An operation on a British cancer patient is to be live-streamed around the world using virtual reality technology.

7、The British patient was said to be anxious about the prospect of having his operation watched internationally.

8、AI technology will allow trainee physicians to position themselves anywhere and view the operation from all angles.

9、One Expert said that the technology would “address the global inequalities in surgical health”.

10、In three or four years surgical users of virtual reality technology will be able to experience touch and smell.

11、The game Go was invented in China.

12、Google’s AlphaGo can mollify an angry co-worker or write a decent poem.

13、The victory by Alpha Go showed that computers could be developed to perform better than humans in highly complex tasks.

14、Kejie said he would treat Alpha Go as an opponent to get inspiration and new ideas about moves.

15、Alpha Go relies on new techniques that help it learn from experience playing a large number of games.

商务英语听说期末考试

中国大学慕课2020-2021“商务英语听说”期末试卷

1、Which of the following is not one of the products of Tesla and Space X according to the recording?
A、Electric sports cars
B、Solar-powered roofs
C、Commercial space rockets
D、On-line shopping assistants

2、How many leaders were surveyed by KPMG?
A、1000
B、831
C、871
D、841

3、What was Musk generally described as by most global technology leaders?
A、Successful businessman
B、Visionary entrepreneur
C、Visionary politician
D、Innovative scientist

4、Which of the following words is the closest in meaning to “apt” ?
A、Suitable
B、Odd
C、Strange
D、Hypercritical

5、Which one is considered as the most favorable global innovation hub by CEOs?
A、London
B、Tokyo
C、Silicon Valley
D、Chicago

6、The expected rise in hiring comes at a time when unemployment is high and demand for skilled professionals is low.

7、This year, 65 percent of hiring managers expect adding more employees to their organizations.

8、HR managers are eager to have more employees working with them while the candidates ponder choosing the ideal employers.

9、The average time to find employees keeps increasing in 2016 and 2017.

10、Offering competitive pay, excellent benefits and employee perks is essential for any company who wants to attract skilled tech talent.

11、China’s role has become a key topic at the Melbourne Conference of Boao Forum for Asia, with over 300 (1) from over 10 countries.

12、China’s Belt and Road initiative has opened a new path for (2) .

13、After the 2008 financial crisis, world economy and globalization (3) a block.

14、And they are struggling amid impacts from the Greek (4) and Brexit in recent years.

15、The current anti-globalization trend is mainly caused by discord among international rules, financial distribution (5) , internal adjustment of economies, and increasing economic globalization.

16、The (6) of Asia and developing countries has changed the global landscape.

17、Australian Minister for Revenue and Financial Services said the China-Australia free trade agreement has (7) potential.

18、China, as the second-largest world economy, has (8) hundreds of millions of people out of poverty in the past 30 years.

19、Jennifer Shipley said it was the right moment for New Zealand and Australia to join the (9) .

20、China has (10) great leadership in win-win cooperation with other regional countries.

21、We tend to look for nonverbal (1) when verbal messages are unclear or ambiguous.

22、This list will give truly (2)___________________ advice on what makes a manager effective in the real world.

23、Cultures also(3) different degrees of importance to verbal and nonverbal behavior.

24、Low-context cultures tend to give relatively(4) nonverbal communication.

25、People in these settings tend to place less importance on it than on the (5) of words themselves.

26、In high-context settings, understanding the nonverbal components of communication is relatively more important to receiving the (6) of the communication.

27、Some elements of nonverbal communication are (7) across cultures.

28、At the same time, interpretation of (8) across cultures is difficult.

29、These differences of interpretation may(9) existing conflict.

30、Therefore, it is important to understand something about cultural in order to have a better understanding of nonverbal communication in(10) .

学习通商务英语听说_2

商务英语是一种重要的语言能力，能够帮助人们在各种商业场合中进行有效的沟通和交流。在学习通商务英语听说_2中，我们将深入学习商务英语的语法、词汇和表达方式，提高自己的商务英语水平，以应对更广泛的商业需求。

课程概述

学习通商务英语听说_2的课程主要分为以下几个模块：

• 商务英语基础知识
• 商务会议、谈判和演讲
• 商务信函和报告写作
• 商务社交和礼仪
• 商务旅行和餐饮

每个模块都对应着商务英语不同的应用场景，通过学习不同的模块，可以帮助学生全面掌握商务英语的知识和技能。

学习内容

商务英语基础知识模块中，我们将学习商务英语的语法规则、词汇、常用短语和表达方式。这些基础知识为学生在商务场合中进行有效的沟通和交流提供了坚实的基础。

商务会议、谈判和演讲模块中，我们将学习如何准备商务会议、谈判和演讲，掌握在商务场合中的礼仪、表达方式和技巧，以达到有效沟通和交流的目的。

商务信函和报告写作模块中，我们将学习商务邮件、信件和报告的写作技巧，掌握商务文档的格式和范例，提高商务文档的质量和效率。

商务社交和礼仪模块中，我们将学习商务社交的礼仪和规则，掌握商务社交的场合和方式，以建立和维护商务关系。

商务旅行和餐饮模块中，我们将学习商务旅行的规划和安排，掌握商务餐饮的礼仪和规则，以应对商务旅行中的各种情况和需求。

学习目标

通过学习通商务英语听说_2的课程，我们将达到以下几个目标：

• 掌握商务英语的基础知识和语法规则，以准确和流利地表达商务意图和需求。
• 掌握商务会议、谈判和演讲的技巧和方法，以有效沟通和交流商务信息。
• 掌握商务信函和报告的写作技巧和格式，以高效地进行商务文档的撰写和处理。
• 掌握商务社交和礼仪的规则和方式，以建立和维护商务关系。
• 掌握商务旅行和餐饮的规划和安排，以应对商务旅行中的各种情况和需求。

总结

学习通商务英语听说_2的课程，是一个完整的商务英语学习体系，将为学生提供全面的商务英语知识和技能，以应对更广泛的商业需求。通过学习本课程，学生将掌握商务英语的基础知识和高级技能，以有效沟通和交流商务信息，在商业领域中取得更好的职业发展。