尔雅Introduction to Ecommerce期末答案(学习通2023课后作业答案)

尔雅Introduction to Ecommerce期末答案(学习通2023课后作业答案)

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Chapter 1 Overview of E-commerce

1.1 Concept of E-commerce随堂测验

1、尔雅In short,末答 e-commerce is ________ carried out on the Internet using modern information technology.
A、Express delivery service
B、案学Customer service
C、习通Marketing activity
D、课后Trading activity

2、作业In the following descriptions of the characteristics of e-commerce,答案 which one is not true?
A、Modernization
B、尔雅Virtualization
C、末答Informatization
D、案学Scalability

3、习通E-commerce can be divided into ________ based on the transaction degree.
A、课后B2B,作业 B2C, C2C and B2G
B、Internet e-commerce,答案 Intranet e-commerce, extranet e-commerce and mobile commerce
C、EDI-based e-commerce and non-EDI e-commerce
D、尔雅Complete e-commerce and incomplete e-commerce

4、The type of the famous domestic e-commerce platform "Jingdong" is________.
A、B2B
B、B2C
C、C2C
D、B2G

5、Which of the following types of e-commerce is not classified according to the network types used by enterprises to carry out e-commerce?
A、Extranet e-commerce
B、Internet e-commerce
C、Ethernet e-commerce
D、Intranet e-commerce

1.2 E-commerce and Traditional Commerce随堂测验

1、Which of the following descriptions of e-commerce and traditional commerce is not true?
A、The logistics and distribution methods of e-commerce are different from those of traditional commerce.
B、E-commerce activities can not be limited by time and space, while traditional commerce can not do this.
C、E-commerce can more easily realize the differentiation of customers' personalities and put ads in a targeted way.
D、E-commerce must sign a written contract and issue machine-printed invoices, otherwise it will be invalid.

2、Which of the following is the characteristic of the e-commerce transaction environment?
A、The market form has the characteristics of virtualization and globalization.
B、The enterprises' supply chain has the characteristic of gradual transmission.
C、The marketing method of the enterprise has the characteristic of large-scale marketing.
D、E-commerce makes consumers shop more irrationally.

3、Regarding the operational process of business activities, which of the following is true?
A、Preparation → Trade negotiation → Contract signing and execution → Payment
B、Trade negotiation → Preparation → Contract signing and execution → Payment
C、Trade negotiation → Contract signing and execution → Preparation → Payment
D、Preparation → Trade negotiation → Payment → Contract signing and execution

4、Which of the following is incorrect about the impact of e-commerce on consumers?
A、Consumers tend to shop more rationally.
B、Consumers mainly choose commodities by browsing websites.
C、E-commerce has greatly improved the transparency of commodity prices and increased the sales cost of merchants.
D、After purchasing goods, consumers express their shopping feelings on the Internet and become the most helpful partners for enterprises.

5、Which of the following belong to the e-commerce operation process?
A、Generating orders by handwriting or printing.
B、Printing inventory list to check inventory.
C、Sending orders on the Internet.
D、Printing and submitting the production plan.

1.3 Emergence and Development of E-commerce随堂测验

1、Which of the following causes of e-commerce is not true?
A、Increasing market competition
B、Development of information and communication technology
C、Development of express service industry
D、Development of global trade liberalization

2、In the following descriptions of the development status of e-commerce in China, which one is not true?
A、E-commerce infrastructure conditions are gradually improving.
B、In 2017, the operating revenue of C2C transaction services in China was larger than that of B2C transaction services.
C、E-commerce has penetrated into various industries.
D、Small and medium-sized enterprises and traditional enterprises step into the threshold of e-commerce.

3、Currently, which of the following B2C e-commerce service providers account for the largest market share?
A、Tmall
B、Jingdong Mall
C、Suning Tesco
D、Vipshop

4、In the following descriptions of the development of e-commerce , which one is not true?
A、From 2013 to 2017, the scale of China's e-commerce transactions increased year by year.
B、The development of e-commerce has experienced two stages: EDI based e-commerce and Internet-based e-commerce.
C、2018 is the 9th Tmall Double Eleven Shopping Carnival.
D、Economic digitization, globalization of competition, trade liberalization, and social networking are all reasons that promote e-commerce.

Unit 1 Test

1、In short, e-commerce is ________ carried out on the Internet using modern information technology.
A、Express delivery service
B、Customer service
C、Marketing activity
D、Trading activity

2、Which of the following descriptions of e-commerce and traditional commerce is not true?
A、The logistics and distribution methods of e-commerce are different from those of traditional commerce.
B、E-commerce activities can not be limited by time and space, while traditional commerce can not do this.
C、E-commerce can more easily realize the differentiation of customers' personalities and put ads in a targeted way.
D、E-commerce must sign a written contract and issue machine-printed invoices, otherwise it will be invalid.

3、Which of the following impacts of e-commerce on traditional commerce is not true?
A、The market form has the characteristics of virtualization and globalization.
B、The supply chain has developed from centering on the core enterprises to the way of gradual transmission.
C、The marketing method of the enterprises has developed from large-scale marketing to precision marketing.
D、E-commerce has changed the shopping decision-making process of consumers, and has also made consumers shop more rationally.

4、Which of the following causes of e-commerce is not true?
A、Increasing market competition
B、Development of information and communication technology
C、Development of express service industry
D、Development of global trade liberalization

5、E-commerce can be divided into ________ based on the transaction degree.
A、B2B, B2C, C2C and B2G
B、Internet e-commerce, Intranet e-commerce, extranet e-commerce and mobile commerce
C、EDI-based e-commerce and non-EDI e-commerce
D、Complete e-commerce and incomplete e-commerce

Chapter 2 Framework and Model of Electronic Commerce

2.1 Framework of E-commerce随堂测验

1、The components of the e-commerce system includes ________.
A、the network platform, buyers and sellers, certification center, payment center, logistics center, customer service center, and e-commerce service providers
B、the network platform, buyers and sellers, certification center, payment center, logistics center, and e-commerce service providers
C、the network platform, certification center, payment center, logistics center, and e-commerce service providers
D、the network platform, buyers and sellers, certification center, payment center, and logistics center

2、In the following descriptions of the framework of e-commerce, which one is not true?
A、The architecture of e-commerce include: hardware platform, network platform, software platform, and business service support platform.
B、The application of e-commerce includes market e-commerce, enterprise e-commerce and social e-commerce.
C、Public policies, laws and credit systems are the pillars of the e-commerce framework.
D、Technical standards and security are the pillars of the e-commerce framework.

3、The framework of e-commerce includes hardware platform, network platform, software platform and business service support platform. Which of the following statements is not true?
A、The hardware platform mainly refers to the hardware infrastructure, including servers and storage devices.
B、The network platform uses network transmission media and network connection devices to connect server storage devices, etc.
C、Software platform refers to the operating environment of application software, which refers to the operating system.
D、The business service support platform includes payment centers, certification centers, and catalog services, etc.

4、The benefits that e-commerce can bring to enterprises do not include ________.
A、Developing new markets
B、Reducing the cost of technology development
C、Maintaining customer relations
D、Improving the efficiency of supply chain

5、Which of the following does not belong to the third party service provider of e-commerce？
A、Suppliers
B、Logistics companies
C、Banks
D、Third-party payment platforms

2.2 B2B E-commerce Model随堂测验

1、Which of the following transactions does not belong to the B2B e-commerce model?
A、Manufacturers and suppliers
B、Producers and distributors
C、Agents and consumers
D、Distributors and retailers

2、The basic types of B2B e-commerce do not include ________.
A、seller's market model
B、trading market model
C、buyer's market model
D、subscription model

3、Which of the following platforms belong to the B2B e-commerce model?
A、Taobao
B、Meituan
C、Hc360.Com
D、Tmall

4、The profit model of the third-party B2B e-commerce platform does not include ________.
A、Membership fee
B、Advertising revenue
C、Transaction commission
D、Price difference between products or services

5、Tencent launched the industrial Internet business, which reflects the development trend of _______ in B2B e-commerce industry.
A、the integration of B2B and B2C
B、the extension from information services to online transactions
C、the transfer from offline payment to online payment
D、the vertical subdivision of the B2B e-commerce platform

2.3 B2C E-commerce Model随堂测验

1、Which of the following transactions belong to the B2C e-commerce model?
A、Wal-Mart purchases from Haier.
B、Huawei purchases mobile phone accessories.
C、Students buy books online from Dangdang.
D、Suning purchases office computers.

2、Which of the following does not belong to the business model of B2C e-commerce?
A、Online supermarket
B、Online shopping mall
C、Online subscription
D、Online procurement

3、Which of the following does not belong to the profit model of B2C e-commerce?
A、Merchant sales commission.
B、Offline service charges for training, exhibitions, forums, etc.
C、Price difference between products or services.
D、Sales profit of agents.

4、Which of the following platforms belong to the B2C e-commerce model?
A、ebay
B、Meituan
C、Dhgate.com
D、JD.com

2.4 C2C E-commerce Model随堂测验

1、Which of the following transactions belong to the C2C e-commerce model?
A、Consumers shop on JD.com.
B、Consumers shop on Taobao.
C、Businesses shop on Amazon.
D、Consumers shop on Tmall.

2、Online auction is an operation model of C2C e-commerce. Which of the following statements about online auction is wrong?
A、The winner of an online English auction is the highest bidder within a limited time.
B、Reverse auction refers to that sellers offer goods to buyers at low prices.
C、The winner of an online Dutch auction is the highest bidder, while the price is the second highest bid.
D、A fixed price refers to that the sellers set the fixed price of goods.

3、The operation model of C2C e-commerce does not include ________.
A、Online auction
B、Third-party trading platform
C、Classified advertising
D、Online gift model

4、Which of the following platforms belong to the C2C e-commerce model?
A、eBay
B、Dangdang
C、Hc360.Com
D、Tmall

5、The profit model of C2C e-commerce includes________.
A、Merchant sales commission, transaction commission, advertising fee, value-added service fee, payment link fee
B、Membership fee, indirect profit sources, advertising fee, value-added service fee, payment link fee
C、Membership fee, transaction commission, advertising fee, value-added service fee, payment link fee
D、Membership fee, transaction commission, advertising fee, agency sales profit, payment link fee

2.5 Innovation of E-commerce Models随堂测验

1、In the following descriptions of the connotation of the C2B e-commerce model, which one is not true?
A、In the C2B e-commerce model, consumers occupy the dominant and first mover rights of products.
B、C2B e-commerce model is to gather the needs of consumers.
C、Enterprises are the driving force of C2B e-commerce model.
D、C2B e-commerce model is mainly manifested in group buying and personalized customization.

2、"Seven Grid TOP" uploads new design drawings to let netizens vote. This e-commerce model belongs to ________.
A、B2B
B、C2B
C、C2C
D、O2O

3、Which of the following is not a typical form of group purchase ?
A、Consumer-initiated group buying
B、Website-initiated group buying
C、Seller-initiated group buying
D、Government procurement

4、Which of the following statements about group buying is incorrect?
A、The varieties of group-buying products are limited.
B、Group buying is generally conducted in local groups with a small range of choices.
C、The development of group buying is promising and will not be affected by the declining price sensitivity of consumers.
D、Group buying can reduce transaction costs and expand market share for enterprises.

5、Which of the following platforms belong to the O2O e-commerce model?
A、Taobao
B、Meituan
C、Hc360.Com
D、Tmall

6、The difference between O2O model and B2C model is that ________.
A、O2O model means that after consumers purchase goods and services online, they must go offline to enjoy services
B、O2O model allows consumers to pay offline
C、B2C model requires consumers to pick up the goods at the merchants
D、O2O allows merchants to have no offline physical stores

Unit 2 Test

1、In the following descriptions of the framework of e-commerce, which one is not true?
A、The architecture of e-commerce include: hardware platform, network platform, software platform, and business service support platform.
B、The application of e-commerce includes market e-commerce, enterprise e-commerce and social e-commerce.
C、Public policies, laws and credit systems are the pillars of the e-commerce framework.
D、Technical standards and security are the pillars of the e-commerce framework.

2、The basic types of B2B e-commerce do not include ________.
A、seller's market model
B、trading market model
C、buyer's market model
D、subscription model

3、Which of the following does not belong to the business model of B2C e-commerce?
A、Online supermarket
B、Online shopping mall
C、Online subscription
D、Online procurement

4、The operation model of C2C e-commerce does not include ________.
A、Online auction
B、Third-party trading platform
C、Classified advertising
D、Online gift model

5、The difference between O2O model and B2C model is that ________.
A、O2O model means that after consumers purchase goods and services online, they must go offline to enjoy services
B、O2O model allows consumers to pay offline
C、B2C model requires consumers to pick up the goods at the merchants
D、O2O allows merchants to have no offline physical stores

Chapter 3 E-commerce Security

3.1 Overview of E-commerce Security随堂测验

1、The six key dimensions to e-commerce security are: nonrepudiation, authenticity, availability, integrity, privacy, and:
A、confidentiality.
B、usability.
C、functionality.
D、viability.

2、________ refers to the ability to ensure that e-commerce participants do not deny their online actions.
A、Nonrepudiation
B、Authenticity
C、Availability
D、Integrity

3、________ refers to the ability to identify the person or entity with whom you are dealing on the Internet.
A、Nonrepudiation
B、Authenticity
C、Availability
D、Integrity

4、Which of the following is an example of an integrity violation of e-commerce security?
A、A Web site is not actually operated by the entity the customer believes it to be.
B、A merchant uses customer information in a manner not intended by the customer.
C、A customer denies that he or she is the person who placed the order.
D、An unauthorized person intercepts an online communication and changes its contents.

5、________ refers to the ability to ensure that an e-commerce site continues to function as intended.
A、Nonrepudiation
B、Authenticity
C、Availability
D、Integrity

3.2 Network Security(1)随堂测验

1、A ________ is hardware or software that acts as a filter to prevent unwanted packets from entering a network.
A、firewall
B、virtual private network
C、proxy server
D、PPTP

2、All of the following are types of firewall except:
A、Packet Filtering Firewall
B、Proxy Firewall
C、Stateful Inspection Firewall
D、IDS Firewall

3、The incorrect statement about the firewall is ________.
A、The firewall is placed between the internal network and the external network
B、Firewalls can prevent the entry of viruses
C、The firewall is a collection of software and hardware
D、Firewalls can prevent illegal users from accessing internal networks

4、The correct statement about firewall security is ________.
A、"Everything that is not prohibited is allowed" High security
B、"Everything that is not allowed is prohibited" Low security
C、"Everything that is not prohibited is allowed" High flexibility
D、"Everything that is not allowed is prohibited" High convenience

5、According to where detection takes place, intrusion detection systems can be divided into ________.
A、Anomaly IDS and host IDS
B、Anomaly IDS and misuse IDS
C、Anomaly IDS and network IDS
D、Host-based IDS and network IDS

3.3 Network Security(2)随堂测验

1、All of the following are examples of malicious code except:
A、viruses.
B、bots.
C、worms.
D、sniffers.

2、A ________ is a service that allows you to connect to the Internet via an encrypted tunnel to ensure your online privacy and protect your sensitive data.
A、VPN.
B、firewall.
C、IDS.
D、Intranet.

3、________establishes private network connection with intranet and extranet through public network.
A、Access VPN
B、Intranet VPN
C、Extranet VPN
D、Internet VPN

4、________ link corporate headquarters, remote offices, and branch offices over a shared infrastructure using dedicated connections.
A、Access VPN
B、Intranet VPN
C、Extranet VPN
D、Internet VPN

5、________ provide secure outsider access to selected shared resources.
A、Access VPN
B、Intranet VPN
C、Extranet VPN
D、Internet VPN

3.4 Transaction Security(1)随堂测验

1、Symmetric key encryption is also known as:
A、public key encryption.
B、secret key encryption.
C、PGP.
D、PKI.

2、All the following statements about symmetric key encryption are true except:
A、in symmetric key encryption, both the sender and the receiver use the same key to encrypt and decrypt a message.
B、the Data Encryption Standard is a symmetric key encryption system.
C、symmetric key encryption is computationally slower.
D、symmetric key encryption is a key element in digital envelopes.

3、All of the following statements about public key encryption are true except ________.
A、public key encryption uses two mathematically related digital keys.
B、public key encryption ensures authentication of the sender.
C、public key encryption does not ensure message integrity.
D、public key encryption is based on the idea of irreversible mathematical functions.

4、If you used a symmetric key encryption for large documents, with public key encryption to encrypt and send the symmetric key, you would be using a digital:
A、envelope.
B、signature.
C、certificate.
D、hash.

5、Which of the following dimensions of e-commerce security is not provided for by encryption?
A、confidentiality
B、availability
C、message integrity
D、nonrepudiation

3.5 Transaction Security(2)随堂测验

1、All of the following statements about PKI are true except:
A、the term PKI refers to the certification authorities and digital certificate procedures that are accepted by all parties.
B、PKI is not effective against insiders who have a legitimate access to corporate systems including customer information.
C、PKI guarantees that the verifying computer of the merchant is secure.
D、the acronym PKI stands for public key infrastructure.

2、A digital certificate contains all of the following except the:
A、subject's private key.
B、subject's public key.
C、digital signature of the certification authority.
D、digital certificate serial number.

3、Which of the following institutions can issue digital certificate?
A、Windows Server
B、CA
C、RA
D、PKI

4、The structure of a digital certificate does not include：
A、Version Number
B、Serial Number
C、Signature algorithm identifier
D、Private key of the certificate owner

5、All of the following statements about digital time stamps are true except:
A、The digital timestamp is provided by the DTS service organization.
B、Time-stamped files can be modified.
C、The digital time stamp is used exclusively to prove the time the message was sent.
D、It is not possible to timestamp a file with a date and time different from the current date and time.

3.6 E-commerce Security Protocol随堂测验

1、All of the following are methods of securing channels of communication except:
A、SSL.
B、HTTPS.
C、VPN.
D、FTP.

2、The application mode of SSL protocol is：
A、Client / server mode and peer-to-peer mode
B、Client / server mode and browser / server mode
C、Encryption mode and authentication mode
D、Encryption mode and peer-to-peer mode

3、________ is an international standard mainly used to solve the security problem of credit card electronic payment.
A、SSL
B、TCP/IP
C、SET
D、HTTPS

4、_______ is a standard protocol and security technology used for securing communications on the Internet and support authenticating of the communicating parties.
A、SSL.
B、HTTPS.
C、VPN.
D、SET.

5、The following statement about the comparison between the SSL protocol and the SET protocol are true except:
A、SET protocol is more secure
B、SET protocol is more efficient than SSL protocol
C、The working level of the SSL protocol is between the transport layer and the application layer
D、Most browsers support SSL protocol, mainly used for information exchange

Unit 3 Test

1、The six key dimensions to e-commerce security are: nonrepudiation, authenticity, availability, integrity, privacy, and:
A、confidentiality.
B、usability.
C、functionality.
D、viability.

2、All of the following are types of firewall except:
A、Packet Filtering Firewall
B、Proxy Firewall
C、Stateful Inspection Firewall
D、IDS Firewall

3、________establishes private network connection with intranet and extranet through public network.
A、Access VPN
B、Intranet VPN
C、Extranet VPN
D、Internet VPN

4、If you used a symmetric key encryption for large documents, with public key encryption to encrypt and send the symmetric key, you would be using a digital:
A、envelope.
B、signature.
C、certificate.
D、hash.

5、All of the following statements about digital time stamps are true except:
A、The digital timestamp is provided by the DTS service organization.
B、Time-stamped files can be modified.
C、The digital time stamp is used exclusively to prove the time the message was sent.
D、It is not possible to timestamp a file with a date and time different from the current date and time.

Chapter 4 Internet Marketing

4.1 Overview of Internet Marketing随堂测验

1、All of the following descriptions reflect Internet marketing are true except:
A、industry analysis by Aliyun big data service
B、enterprises’s information publish by Internet
C、Tmall's "Double Eleven" Online Shopping Day
D、customer cases analysis by using Damocles

2、Which of the following statements about the differences between Internet marketing and traditional marketing is incorrect?
A、Traditional marketing involves one-way communication.
B、Internet marketing promotes two-way communication.
C、Internet marketing promotes more transparent and fair competition for businesses of different backgrounds.
D、While traditional marketing is customer demand-driven, Internet marketing is product sales-driven.

3、Which of the following statements about the relationships between Internet marketing and traditional marketing is incorrect?
A、internet marketing is based on traditional marketing theory.
B、internet marketing cannot get rid of the essence of marketing.
C、internet marketing will eventually replace traditional marketing.
D、both of them need to meet the needs and desires of customers and carry out publicity and sales.

4、What are the reasons for the emergence of Internet marketing?
A、emergence and development of the Internet
B、changes in consumer values
C、search engine generation and development
D、increasing competition in the trading market

5、Which of the following features does Internet marketing have?
A、globality
B、economy
C、interactivity
D、richness

4.2 Internet Marketing Methods(1)随堂测验

1、Which of the following statements about Internet marketing methods is incorrect?
A、Email marketing is the act of sending a commercial message, typically to a group of people or list of contacts, using email.
B、Affiliate marketing is the online application, where one Web site agrees to pay another Web site or an individual writing a blog a commission for new business opportunities it refers to the site.
C、Blog marketing is the process of marketing goods through commentary and advertising by the use a blog.
D、Membership marketing is the marketing in which consumers communicate directly with enterprises.

2、Promoting products and brands by Gmail belongs to ________?
A、online advertising marketing
B、mailing list marketing
C、IM marketing
D、Email marketing

3、BoingBoing.net, a very popular technology blog, displays ads from major advertisers like Verizon, and Rackspace belongs to ________?
A、membership marketing
B、blog marketing
C、online advertising marketing
D、SEM marketing

4、AdSense places appropriate ads on the blog belongs to ________?
A、membership marketing
B、blog marketing
C、online advertising marketing
D、SEM marketing

5、Amazon has a strong affiliate program consisting of more than 1 million participant sites, called Associates belongs to ________?
A、affiliate marketing
B、blog marketing
C、online advertising marketing
D、SEM marketing

4.3 Internet Marketing Methods(2)随堂测验

1、_______ is the use of social media platforms and websites, such as Twitter to promote a product or service.
A、online community marketing
B、online event marketing
C、microblog marketing
D、social media marketing

2、The creation of emotional, surprising, funny or unique short videos on TikTok are then shared on WeChat and other channels reflect ________.
A、online community marketing
B、viral marketing
C、microblog marketing
D、social media marketing

3、Half.com’s Take Five! Program is another example of viral marketing, where registered users at the site selling used books, music, movies, and games are given an incentive, such as coupons to tell their friends about the website reflect ________.
A、viral marketing
B、video advertising
C、microblog marketing
D、Integrated marketing

4、Facebook pages allow a product to provide videos, photos, longer descriptions where followers can comment on the product pages for others to see reflect ________.
A、viral marketing
B、video advertising
C、social media marketing
D、Integrated marketing

5、________ is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to attract attention and generate leads.
A、viral marketing
B、video advertising
C、social media marketing
D、content marketing

4.4 Internet Marketing Strategy(1)随堂测验

1、The 4Ps of marketing does not include ________.
A、Product
B、Payment
C、Place
D、Promotion

2、Which of the following descriptions of Internet marketing products is wrong?
A、Internet marketing products are divided into physical products and virtual products.
B、Physical products should be transported through traditional channels.
C、Virtual products are divided into software and online services.
D、Internet marketing products do not include corporate websites.

3、All of the following descriptions about 4Ps are true except:
A、The 4 Ps of marketing are the key factors that are involved in the marketing of a good or service. They are the product, price, place, and promotion of a good or service.
B、The 4 Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another.
C、The 4 Ps provide a framework for marketing decision-making, which helps to define marketing options in terms of price, product, promotion, and place, to meets a specific customer need or demand.
D、The 4 P’s of marketing consists of Consumer wants and needs, Cost, Convenience, and Communication.

4、Which of the following descriptions about the pricing strategy of online marketing is incorrect?
A、Internet marketing price refers to the price that the seller and the buyer clinch a deal in the process of internet marketing.
B、Freemium pricing strategy must be completely free.
C、Internet marketing pricing refers to setting prices for products and services marketed online.
D、Pricing strategies of Internet marketing product include freemium pricing strategy, penetration pricing, etc.

5、The 4Cs of marketing include ________.
A、Customer
B、Cost
C、Convenience
D、Communication

4.5 Internet Marketing Strategy(2)随堂测验

1、Which of the following statements about difference between Internet marketing channels and traditional marketing channels is wrong
A、For traditional marketing channels, middlemen are important components of marketing channels.
B、Traditional marketing channels generally include more than one level of distributors.
C、Middlemen are not included in the online marketing channels.
D、For the Internet marketing channel, the structure of the marketing channel is relatively simple.

2、What is the channel strategy of Zhangyu Group to use in the "Direct Supply Network+Tmall Flagship Store" program?
A、hybrid channel
B、direct sale channels
C、indirect sale channels
D、none of the above is true.

3、Which type of marketing method does Tmall's "Double Eleven" discount promotion activity reflect.
A、online relationship marketing
B、sales promotion
C、online advertising promotion
D、website promotion

4、________ is a type of strategy that focuses on cultivating deeper, more meaningful relationships with customers to foster customer loyalty, interaction and long-term engagement.
A、website promotion
B、online relationship promotion
C、sales promotion
D、online advertising promotion

5、________ is one kind of promotion that delivering promotional content to users through digital advertising.
A、website promotion
B、online relationship promotion
C、sales promotion
D、online advertising promotion

Unit 4 Test

1、Promoting products and brands by Gmail belongs to ________?
A、online advertising marketing
B、mailing list marketing
C、IM marketing
D、Email marketing

2、Half.com’s Take Five! Program is another example of viral marketing, where registered users at the site selling used books, music, movies, and games are given an incentive, such as coupons to tell their friends about the website reflect ________.
A、viral marketing
B、video advertising
C、microblog marketing
D、Integrated marketing

3、All of the following descriptions about 4Ps are true except:
A、The 4 Ps of marketing are the key factors that are involved in the marketing of a good or service. They are the product, price, place, and promotion of a good or service.
B、The 4 Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another.
C、The 4 Ps provide a framework for marketing decision-making, which helps to define marketing options in terms of price, product, promotion, and place, to meets a specific customer need or demand.
D、The 4 P’s of marketing consists of Consumer wants and needs, Cost, Convenience, and Communication.

4、________ is one kind of promotion that delivering promotional content to users through digital advertising.
A、website promotion
B、online relationship promotion
C、sales promotion
D、online advertising promotion

5、What are the reasons for the emergence of Internet marketing?
A、emergence and development of the Internet
B、changes in consumer values
C、search engine generation and development
D、increasing competition in the trading market

Chapter 5 Online Banking and E-payment

5.1 E-payment随堂测验

1、Which of the following belong to instruction transfer payment?
A、E-Cash
B、NetCash
C、Cyber Coin
D、SWIFT and CHIPS

2、Compared with traditional payment, electronic payment has the advantages of ________.
A、High efficiency
B、Low cost
C、High security
D、Instant settlement

3、The main components of e-payment include ________.
A、Banks
B、Customers
C、Merchants
D、Payment gateways

4、The methods of e-payment include ________.
A、Bank dedicated network payment
B、Instruction transfer payment
C、E-cash transfer payment
D、Payment gateway payment

5.2 E-money随堂测验

1、UnionPay QuickPass belongs to ________.
A、credit card payment
B、e-cash payment
C、e-check payment
D、payment by bank transfer

2、When using e-cash to pay, the final settlement is between the merchant and the ________.
A、electronic bank
B、online banking
C、e-cash bank
D、user

3、When using electronic checks to pay, the payment between the user and the merchant is carried out in ________.
A、security certification center
B、financial dedicated network
C、online banking
D、physical bank

4、Credit card payment methods can be divided into ________.
A、Payment based on SSL protocol
B、Payment based on WAP protocol
C、Payment based on HTTP protocol
D、Payment based on SET agreement

5、In the credit card network payment process under the SSL protocol mechanism, ________.
A、merchant certification is required
B、customer certification is required
C、both credit card and product information need to be encrypted
D、user authentication is required

6、The e-wallet can store ________.
A、credit card
B、e-cash
C、e-check
D、transaction records

5.3 Third party payment随堂测验

1、The third-party payment platform "Alipay" belongs to ________.
A、Virtual account payment model
B、Industry payment model
C、UnionPay electronic payment model
D、None of the above

2、Third-party payment avoids the risk of not receiving the goods after the buyer pays, which reflects the advantage of ________.
A、integrated payment
B、credit protection
C、personalization
D、efficiency

3、Which of the following statements about WeChat payment is true?
A、Tenpay is the front-end business.
B、WeChat payment is a back-end payment channel.
C、WeChat payment realizes the payment function through Tenpay.
D、WeChat payment belongs to the direct bank transfer.

4、Which of the following is correct regarding the difference between WeChat payment and Alipay?
A、WeChat payment is more popular with regular customers and merchants.
B、Alipay has strong social advantages.
C、WeChat payment was born in the field of payment.
D、Alipay has more powerful payment functions.

5、Problems of third-party payment include ________.
A、improper management of reserves can easily lead to risks
B、impact on the anti-money laundering system
C、the security of platform user information deserves attention
D、cooperation banks of the platform need to be improved

6、As for the problems of third-party payment, the Central Bank issued a document in August 2017, requesting that ________.
A、the third-party payment institutions must be disconnected from the bank
B、the payment institution must realize 100% deposit of the provisions
C、commercial banks are not allowed to transfer funds to third-party payment platforms
D、no third party payment license will be issued

5.4 E-payment System and Online Banking随堂测验

1、The system for completing international electronic payment funds allocation is ________.
A、SWITF
B、CHIPS
C、SWITF and CHIPS
D、CNAPS

2、Among the following forms of banking services, ________ has the lowest cost.
A、business outlets
B、telephone banking
C、ATM
D、online banking

3、What are the components of China's modern payment system?
A、High Value Payment System (HVPS)
B、Batch Electronic Payment System (BEPS)
C、Settlement Account Payment System (SAPS)
D、Payment Management Information System (PMIS)

4、The levels of China's modern payment system include ________.
A、National Processing Center
B、National Provincial Capital and Shenzhen City Processing Center
C、Commercial Bank Front End System
D、Branch Bank Processing Center

5、Typical services provided by online banking include ________.
A、personal online banking
B、group online banking
C、corporate online banking
D、institutional online banking

6、The operating modes of online banking include ________.
A、commercial online banking
B、pure network bank
C、network branch
D、public online banking

Unit 5 Test

1、UnionPay QuickPass belongs to ________.
A、credit card payment
B、e-cash payment
C、e-check payment
D、payment by bank transfer

2、Which of the following statements about WeChat payment is true?
A、Tenpay is the front-end business.
B、WeChat payment is a back-end payment channel.
C、WeChat payment realizes the payment function through Tenpay.
D、WeChat payment belongs to the direct bank transfer.

3、The system for completing international electronic payment funds allocation is ________.
A、SWITF
B、CHIPS
C、SWITF and CHIPS
D、CNAPS

4、In the credit card network payment process under the SSL protocol mechanism, ________.
A、merchant certification is required
B、customer certification is required
C、both credit card and product information need to be encrypted
D、user authentication is required

5、As for the problems of third-party payment, the Central Bank issued a document in August 2017, requesting that ________.
A、the third-party payment institutions must be disconnected from the bank
B、the payment institution must realize 100% deposit of the provisions
C、commercial banks are not allowed to transfer funds to third-party payment platforms
D、no third party payment license will be issued

6、The methods of e-payment include ________.
A、Bank dedicated network payment
B、Instruction transfer payment
C、E-cash transfer payment
D、Payment gateway payment

Chapter 6 E-commerce Logistics

6.1 Overview of Logistics随堂测验

1、From the following answer choices, which one is not part of the service phase of the basic logistics activities?
A、Delivery
B、Customer service
C、Return processing
D、Waste disposal

2、From the following answer choices, pick the one that reflects the macro role of logistics is ( ).
A、Guarantee production
B、Help to promote the adjustment and optimization of industrial structure
C、Reduce business costs
D、Improve corporate image

3、From the following answer choices, pick the one that reflect the impact of e-commerce on logistics ( ).
A、Logistics is the key to implementing e-commerce
B、Logistics informatization is the foundation of e-commerce development
C、Logistics is an important way to ensure e-commerce customer service
D、Reduced material procurement costs

4、The classification of logistics includes in terms of process ( ).
A、Supply logistics
B、Production logistics
C、Recycling logistics
D、Sales logistics

6.2 Overview of E-commerce Logistics随堂测验

1、From the following answer choices, which one is not characteristics of e-commerce logistics ( ).
A、Informatization
B、Automation
C、Batch
D、Networking

2、The correct process of e-commerce logistics is ( ).
A、Supplier → Procurement Management → Production Management → Shipping Management → User Management → Customers
B、Supplier → Production Management → Purchasing Management → Shipping Management → User Management → Customers
C、Supplier → Production Management → Shipping Management → Procurement Management → User Management → Customers
D、Supplier → User Management → Procurement Management → Production Management → Shipping Management → Customer

3、The advantages of e-commerce logistics services do not include ( )
A、It can reduce inventory and storage costs
B、It uses bulk packaging, convenient and fast
C、Extensive application of Internet, EDI technology, etc.
D、Comprehensive logistics services can provide wider business at the same time

4、The goal of general e-commerce logistics is ( ).
A、Faster
B、Higher accuracy
C、Fewer inventories
D、Lower cost

5、At present, E-Commerce platforms mainly adopt three types of logistics and they are ( ).
A、enterprise self-support logistics
B、outsourcing logistics
C、logistics enterprise alliance
D、social integrated logistics

6.3 E-commerce Distribution随堂测验

1、Barcode automatic identification system and cargo automatic tracking system, etc., both reflect ( ) characteristics of e-commerce logistics distribution
A、Process integration
B、Operation automation
C、Management informatization
D、Cost controllability

2、Storage, sorting, packaging, distribution, and loading can be classified into the ( ) process in the logistics distribution process.
A、Customer management
B、Transportation management
C、Storage management
D、Inventory management

3、From the following answer choices, pick the delivery model that best describes the category based on “products mix.” ( )
A、Mixed delivery model
B、Multi-variety delivery model
C、Large-scale delivery mode
D、All-in-one distribution model

4、The description that best describes the relationship between E-commerce and logistics is ( )
A、E-Commerce guarantees customer service of Logistics
B、The level of informatization determines the efficiency of logistics
C、E-Commerce could be the bottleneck to logistics
D、Electronic operations decreases the efficiency of logistics

6.4 Automatic Identification Technology随堂测验

1、In logistics management, you can directly locate the specific location of the driver and understand the progress of picking up and delivering goods, which is mainly used ( ).
A、Global positioning technology
B、Automatic identification technology
C、Data mining technology
D、Geographic Information System

2、From the following answer choices, pick the statement that is not correct description of Integrated Logistics Network ( ).
A、a community of logistics-related companies that aims to offer its members partnerships across the globe.
B、the social alliance ensures smooth and secure logistics operational process
C、a strategic that use of third-party logistics (3PL) to perform activities
D、it aims to achieve a networked operation

3、The use of RFID technology to automatically monitor the package sorting reflects the application of RFID technology in ( ).
A、Vehicle monitoring
B、Cabinet identification
C、Freight management
D、Information collection

4、From the following answer choices, pick the item that is not in RFID systems ( ).
A、an RFID tag
B、RFID reader
C、an antenna
D、an Central data System

6.5 Intelligent Logistics随堂测验

1、From the following answer choices, pick the item that is not smart logistics technologies ( ).
A、GIS technology
B、Transportation technology
C、Robotics
D、Internet of Things technology

2、From the following answer choices, pick the item that is not the function of GIS ( ).
A、Assembly and transportation
B、Zoning management
C、Customer positioning and site selection
D、Path optimization

3、In logistics, the most extensive application for robots is intelligent ( ).
A、fleeting, sorting, and packing
B、piece-picking, sorting and zoning
C、piece-picking, sorting, and packing
D、shipping, sorting, and packing

4、In warehouse management, with IoT，companies can( ).
A、design mobile devices to track inventory data
B、make more effective, timely decisions
C、gain visibility into their assets and better streamline
D、give their physical assets a digital voice

Unit 6 Test

1、The advantages of e-commerce logistics services do not include ( )
A、It can reduce inventory and storage costs
B、It uses bulk packaging, convenient and fast
C、Extensive application of Internet, EDI technology, etc.
D、Comprehensive logistics services can provide wider business at the same time

2、Storage, sorting, packaging, distribution, and loading can be classified into the ( ) process in the logistics distribution process.
A、Customer management
B、Transportation management
C、Storage management
D、Inventory management

3、The use of RFID technology to automatically monitor the package sorting reflects the application of RFID technology in ( ).
A、Vehicle monitoring
B、Cabinet identification
C、Freight management
D、Information collection

4、From the following answer choices, pick the item that is not smart logistics technologies ( ).
A、GIS technology
B、Transportation technology
C、Robotics
D、Internet of Things technology

5、From the following answer choices, pick the functions of GIS ( ).
A、Assembly and transportation
B、Zoning management
C、Customer positioning and site selection
D、Path optimization

Chapter 7 Supply Chain Management in E-commerce

7.1 Overview of Supply Chain Management随堂测验

1、With respect to features of supply china, an enterprise may be involved in different supply chains at the same time, which reflects the feature of ( )
A、intersectionality
B、complexity
C、integrity
D、dynamicity

2、In the function of supply chain management, the most critical element is ( )
A、supply
B、production plan
C、logistics
D、demand

3、From the following answer choices, pick the statement that is not correct description of supply chain management and logistics ( )
A、Different management levels, logistic is operational level management
B、With different business scope, logistics is conducted within the management scope of the enterprise itself, with a low degree of complexity
C、All the business within a supply chain is an indivisible whole
D、The business focus is different. Logistics focuses on the physical flow of materials

4、The description that correctly describes supply management is ( )
A、Supply chain organizations use logistical methods to manage the entire process.
B、A supply chain involves the process of moving goods from the providers of raw materials to finished products for the end customers.
C、Supply chain includes different activities, entities.
D、All of the above.

5、The logistics boom was fueled further in the 1990s by the emergence of ( )
A、ERP
B、SRM
C、CRM
D、None of the above

7.2 Supply Chain Management Strategy随堂测验

1、The impact of e-commerce on suppliers in the supply chain is ( ).
A、Establish direct communication with customers
B、Develop new ways to learn about consumers
C、Enrich the marketing channels of the enterprise
D、Build inter-enterprise value chain

2、The statements below that correctly describes OR or ECR is ( ).
A、QR meets the needs of consumers at the lowest cost
B、ECR does not need the support of information technology
C、QR is aimed at responding quickly to the needs of consumers; ECR is effective to meet consumer demand
D、ECR is applied to retail stores selling fashionable products

3、The core ideas of electronic supply chain include ( ).
A、collaborative business
B、Information integration
C、business outsourcing
D、the value chain

4、Quick response (QR) system generally includes ( ).
A、Information collection and transmission system
B、Intelligent replenishment system
C、Retail space management system
D、Joint product development system

5、ECR system includes infrastructure and management system. In general, management system includes ( ).
A、marketing management
B、logistics management
C、organizational innovation
D、Inventory management

7.3 The Development Trend of SCM随堂测验

1、Global supply chain does not include ( )
A、global supply and demand
B、global product research and development
C、global production
D、understanding of national policies

2、The use of recycled raw materials can reflect the role of closed-loop supply chain in ( ).
A、image enhancement
B、cost reduction
C、environment protection
D、resources conservation

3、From the following answer choices, pick the statement that is not correct description of development trend of supply chain management ( ).
A、Global supply chain enables the acquisition of production resources and information resources and other functions in the supply chain to be carried out on A global scale
B、The goal of the green supply chain is to achieve the minimum impact on the environment and the highest utilization of resources
C、The purpose of an agile supply chain is to achieve an agile response to changing customer needs
D、Closed-loop supply chain can save resources and reduce waste emissions to the greatest extent

4、The difference between agile supply chain and quick response lies in ( ).
A、Agile supply chain aims to build long-term strategic partnership
B、Quick response supply chain construction is realistic
C、Agile supply chain construction is virtual
D、Quick response aims to build temporary alliances

5、In the green supply chain, the pre-production content is ( ).
A、green design
B、green packaging
C、green materials
D、green services

Unit 7 Test

1、In the function of supply chain management, the most critical element is ( )
A、supply
B、production plan
C、logistics
D、demand

2、The logistics boom was fueled further in the 1990s by the emergence of ( )
A、ERP
B、SRM
C、CRM
D、None of the above

3、The use of recycled raw materials can reflect the role of closed-loop supply chain in ( ).
A、image enhancement
B、cost reduction
C、environment protection
D、resources conservation

4、The core ideas of electronic supply chain include ( ).
A、collaborative business
B、Information integration
C、business outsourcing
D、the value chain

5、In the green supply chain, the pre-production content is ( ).
A、green design
B、green packaging
C、green materials
D、green services

Chapter 8 Mobile Commerce

8.1 Overview of Mobile Commerce随堂测验

1、Which of the following statements about the development stage of mobile commerce is true?
A、The first generation of mobile commerce is based on "WAP technology".
B、The second generation of mobile commerce is based on "SMS".
C、The third generation of mobile commerce is based on "Web Service + Smart Terminal + Mobile VPN Technology".
D、The fourth generation of mobile commerce is based on "SOA technology".

2、Finding nearby banks on the mobile phone reflects the ________ of mobile commerce.
A、Positioning
B、Mobility
C、Immediacy
D、Recognizability

3、Which of the following descriptions about the comparison of mobile commerce and e-commerce is true?
A、E-commerce can achieve the characteristics of anytime and anywhere.
B、Mobile commerce can implement location-based services (LBS).
C、Mobile commerce can completely replace e-commerce.
D、Mobile commerce is not easy to achieve identity authentication.

4、The rapid development of Jingdong APP and mobile phone Taobao reflects that ________.
A、Social network will be integrated into mobile commerce
B、Mobile commerce presents the development trend of O2O
C、WAP station is transferred to the client
D、China's mobile commerce market is dominated by B2C

5、The social marketing of mobile commerce refers to ________.
A、Providing products according to consumer needs
B、Relying on social platforms to acquire users through sharing
C、Recommending products based on user portraits
D、Attracting users through online and offline integration

8.2 Related Technologies of Mobile Commerce随堂测验

1、________ belongs to the cellular mobile communication system in the mobile communication network technology is.
A、Wi-Fi
B、WiMax
C、Mobile network
D、Satellite network

2、________ is not part of the satellite communication system.
A、Satellite
B、Roaming end
C、Ground station
D、Client

3、The operating system used by Apple mobile phones is ________.
A、Windows Phone
B、Android
C、IOS
D、Symbian

4、The third generation mobile communication system (3G) ________.
A、Adopts analog and frequency division multiple access technology, voice only
B、Adopts digital technology to improve quality and confidentiality
C、Adopts CDMA technology to transmit voice, data and multimedia information
D、Adopts TD-LTE and FDD-LTE technology to quickly transmit multimedia information

8.3 Applications/Uses of M-commerce随堂测验

1、In the mobile commerce value chain, the infrastructure service providers provide ________.
A、Support services
B、Network operations
C、Access service
D、Content Service

2、The operation type of the mobile business platform Maimaibao belongs to ________.
A、Traditional e-commerce companies
B、Mobile commerce enterprise
C、Telecom operators
D、Software companies

3、The mode of paying online subscription to mobile real-time stock market data analysis belongs to ________.
A、Sales model
B、Communication model
C、Advertising model
D、Information service model

4、The application that Xiao Ming uses mobile banking to transfer money to his classmates belongs to ________.
A、Mobile Securities
B、Mobile payment
C、Mobile Insurance
D、Mobile Banking

5、Industry applications of mobile e-commerce include ________.
A、Mobile shopping
B、Mobile electronic entertainment
C、Mobile education
D、Mobile medical

Unit 8 Test

1、Which of the following statements about the development stage of mobile commerce is true?
A、The first generation of mobile commerce is based on "WAP technology".
B、The second generation of mobile commerce is based on "SMS".
C、The third generation of mobile commerce is based on "Web Service + Smart Terminal + Mobile VPN Technology".
D、The fourth generation of mobile commerce is based on "SOA technology".

2、Which of the following descriptions about the comparison of mobile commerce and e-commerce is true?
A、E-commerce can achieve the characteristics of anytime and anywhere.
B、Mobile commerce can implement location-based services (LBS).
C、Mobile commerce can completely replace e-commerce.
D、Mobile commerce is not easy to achieve identity authentication.

3、________ belongs to the cellular mobile communication system in the mobile communication network technology is.
A、Wi-Fi
B、WiMax
C、Mobile network
D、Satellite network

4、The third generation mobile communication system (3G) ________.
A、Adopts analog and frequency division multiple access technology, voice only
B、Adopts digital technology to improve quality and confidentiality
C、Adopts CDMA technology to transmit voice, data and multimedia information
D、Adopts TD-LTE and FDD-LTE technology to quickly transmit multimedia information

5、The mode of paying online subscription to mobile real-time stock market data analysis belongs to ________.
A、Sales model
B、Communication model
C、Advertising model
D、Information service model

Chapter 9 E-commerce Legal Environment

9.1 Overview of the Legal Environment of E-commerce随堂测验

1、Taobao and Tmall we use for shopping belong to ________.
A、E-commerce platform operators
B、Operators on the platform
C、Self-built website
D、Other

2、E-books, software, games, etc. belong to ________.
A、Physical goods
B、Online services
C、Digital goods
D、Online consultation

3、What are the legal issues involved in e-commerce?
A、Electronic signatures
B、Dispute resolution
C、Electronic contracts
D、Consumer rights protection

4、The elements of e-commerce legal relationship include ________.
A、Subject
B、Object
C、Association
D、Content

9.2 Legal Regulations for E-commerce Transactions随堂测验

1、Which of the following statements about e-signatures is wrong?
A、China's "Electronic Signature Law" adopts the contract-based legislation model.
B、The electronic signature is exclusive to the signer.
C、The electronic signature is only controlled by the electronic signer when signing.
D、Any changes to the electronic signature after signing can be found.

2、Electronic data is easy to change, leading to the characteristics of ________ in e-contracts.
A、Online operation
B、Effectiveness of e-contracts
C、Vulnerability
D、E-signature

3、When booking a ticket, sometimes it is found that the accompanying hotel consumption option is checked by default, which is a problem of ________.
A、Deposit refund
B、Bundling
C、Consumers' personal rights
D、Contractual aspects

4、When there is a dispute in an e-commerce transaction, the ways to resolve the dispute are________.
A、Consumer protection mechanism
B、Complaint reporting mechanism
C、Assist in safeguarding rights
D、Online dispute resolution mechanism

Unit 9 Test

1、Taobao and Tmall we use for shopping belong to ________.
A、E-commerce platform operators
B、Operators on the platform
C、Self-built website
D、Other

2、Which of the following statements about e-signatures is wrong?
A、China's "Electronic Signature Law" adopts the contract-based legislation model.
B、The electronic signature is exclusive to the signer.
C、The electronic signature is only controlled by the electronic signer when signing.
D、Any changes to the electronic signature after signing can be found.

3、When booking a ticket, sometimes it is found that the accompanying hotel consumption option is checked by default, which is a problem of ________.
A、Deposit refund
B、Bundling
C、Consumers' personal rights
D、Contractual aspects

4、The elements of e-commerce legal relationship include ________.
A、Subject
B、Object
C、Association
D、Content

Chapter 10 E-commerce Development Trend

10.1 E-commerce Development Trend随堂测验

1、There will always be friends on WeChat forwarding Pinduoduo, asking friends to help bargain, this belongs to ________.
A、Distribution model represented by S2B2C
B、Group joining m