中国大学Business English-Case Studies_2章节答案(mooc完整答案)

Unit 1 Business Ethics

Unit 1 Quiz

1、中国章节On the accomplishment of CSC assignment,大学答案答案 employees hone their cultural and __________ literacy.
A、educational
B、完整technological
C、中国章节legal
D、大学答案答案marketplace

2、完整The中国章节 CSC idea is to instill _____________ and leadership skills for less-structured, diverse business environment and cultures.
A、managerial confidence
B、大学答案答案market competence
C、完整global perspective
D、中国章节partnership

3、大学答案答案CSC represents not only cutting-edge career training,完整 but also a major advance in the practice of ___________.
A、economic development
B、中国章节corporate social responsibility
C、大学答案答案cost savings
D、完整supply chain management

4、Corporate social responsibility is no longer viewed as __________________, but an investment that brings financial returns.
A、legal compliance
B、regulatory cost
C、operation for a reputation
D、business priority

5、The alignment of charitable giving with business strategy, company skills and market needs is called ____________.
A、shareholder responsibility
B、CSR value curve
C、strategic philanthropy
D、performance assessment

6、One example of companies building a growth platform through the practice of CSR is ______________.
A、disaster recovery
B、donating money
C、developing product/service innovations that generate revenue
D、helping prevent violence in underserved areas

7、Pro bono is a Latin phrase for __________ undertaken voluntarily and without payment.
A、quality control
B、growth strategy
C、entrepreneurial work
D、professional work

8、The potential drawback of this investment __________ is that it is exclusive in the U.S. when many believe international diversification is helpful.
A、return
B、portfolio
C、collection
D、classification

9、__________ is the process of designing, launching and running a new business, which is often initially a small business.
A、Entrepreneurship
B、Starting-up
C、Entrepreneur spirit
D、Business renovation

10、Trust is the foundation of the BBC ________; we are independent, impartial and honest.
A、business value
B、corporate values
C、business ethics
D、corporate ethic

11、Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual. In Chinese, code of conduct is _________.
A、行动密码
B、行为准则
C、行动管理
D、管理规范

12、Participants in IBM's CSC assignment are small teams of excellent employees to help communities worldwide address challenges.

13、CSC assignment's initial aim was to develop the skills and experience to succeed as new global leaders.

14、The statement “In the past, business was only responsible to shareholders” means companies are set up to fulfill investors' business and societal plans.

15、Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy.

Unit 2 Marketing

Unit 2 Quiz

1、If you’re looking to boost customer satisfaction, one of the most promising places to start is ______.
A、customer management
B、financial goals
C、customer service
D、stakeholder interest

2、It is believed that increased satisfaction has a(n) ______ impact on consumer spending, cash flow, and business performance.
A、positive
B、negative
C、neutral
D、unknown

3、A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and ______.
A、stake risks
B、stock options
C、share dividends
D、stock prices

4、Problems with service had a much ______ than problems with the products themselves on customers’ likelihood to recommend a brand.
A、less effect
B、larger effect
C、equal effect
D、no effect

5、Customer service calls involve direct interaction between ______.
A、companies and manufactures
B、manufactures and distributors
C、companies and their customers
D、customers and distributors

6、One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word “exotic” probably mean?
A、native
B、foreign
C、toxic
D、tasty

7、The stakes are high. What does the underlined word “stakes” probably mean?
A、stocks
B、steaks
C、shares
D、risks

8、Overall, ice cream sales in the U.S. have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers.

9、The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.

10、Americans nowadays prefer low-fat ice creams rather than rich taste ice cream.

11、Frozen yogurt sales has declined rapidly for a long time because many people didn’t like the tart taste.

12、“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.

13、The retail price of Haagen-Dazs is quite high when compared with other premium ice cream.

14、Many consumers believe that low fat means low calorie.

15、As people notice consistent quality differences, customers’ attitudes improve or deteriorate quite quickly.

Unit 3 International Trade

Unit 3 Quiz

1、The price in an export sales contract should be quoted in __________ .
A、USD120/ctn FOB
B、USD110/bag Shanghai
C、USD140 CFR Shanghai
D、USD100/unit CIF New York

2、The term “______ exports of goods” means the trade value of exports which “have been adjusted for price changes".
A、real
B、genuine
C、true
D、nominal

3、Normally, a typical ____________ follows the pattern of prosperity, recession, depression, and recovery.
A、economic downturn
B、business cycle
C、economic surge
D、business decline

4、“美国制造业是主要的受益者。” The underlined expression “受益者” is ________ in English.
A、ledger
B、investor
C、beneficiary
D、receiver

5、Securities are stocks, shares, bonds, or other certificates that you buy in order to earn regular interest from them or to sell them later for a profit. The Chinese version for “securities” is _________.
A、有价证券
B、股票债券
C、抵押品
D、安保措施

6、The year 1978 ____/____ the reform and opening-up in China.
A、occurred
B、saw
C、witnessed
D、took place

7、The global credit markets see little risk in lending, suggesting a climate that will accommodate borrowing. "Accommodate" here means _________.
A、适应
B、票据融通
C、满足…需求
D、调解

8、International trade is the exchange of goods and merchandise across international boundaries or territories.

9、Few nations of the world have the raw materials, climate, technology, and skilled labor needed to produce all the goods and services they may desire.

10、Attention to exports outweighs that to imports in America.

11、Devaluation of the US dollar makes the prices of foreign currencies and products less expensive to Americans.

12、The three pillars of U.S. economic growth this year have been housing construction, business outlays for new buildings and equipment, and exports.

13、According to the reading “Exports are giving the economy a surprise lift”, the strong growth in economies overseas is not driven by their exports to America but by their own domestic demand.

14、And the timing is especially favorable when the U.S. exporters can use the extra support of globalization.

15、European countries together with Japan account for about half of all U.S. exports.

Unit 4 Competition

Unit 4 Quiz

1、You shouldn’t ______ the exercise equipment while others are waiting to use it.
A、terminate
B、monopolize
C、empower
D、engage

2、The museum is annually ______ by funds from several major corporations.
A、purchased
B、acquired
C、subsidized
D、merged

3、When parents of marginalized, poor students try to ______ around the harsh rules and requirements, they are often investigated, tried, and punished with strict prejudice.
A、navigate
B、beat
C、set
D、investigate

4、The economy slumped, NASCAR struggled to find ways to keep its long races interesting, and some of the sport’s more ______ stars began moving to the sidelines.
A、infamous
B、pleasant
C、desirable
D、marketable

5、The proposal to establish a joint venture was accepted with ______ approval.
A、aberrant
B、autonomous
C、complete
D、unanimous

6、If you pay by credit card, you have to _____ the transaction by signing a pay slip.
A、authorize
B、withdraw
C、deposit
D、transfer

7、When an employee is aware that his expertise and experiences are appreciated by his company and his fellow workers, he is able to _____ even more closely with the company.
A、identify
B、recognize
C、notice
D、acknowledge

8、The Yen _____ yesterday, falling from $114 to $115 against the dollar.
A、boomed
B、gained
C、loosened
D、weakened

9、The exporter didn’t receive payment for his goods because the buyer _____.
A、declined
B、deferred
C、defaulted
D、denied

10、凭借先进的生产技术，他们得以占据竞争优势。 The underlined phrase “竞争优势” is _____ in English.
A、competition advantage
B、compete well
C、competitive edge
D、competition edge

11、Choice and migration of position have reflected enterprise’s dynamic resource distribution idea and the goal of maximized value in long-term. In Chinese, “resource distribution” is _____.
A、资源配置
B、资源分销
C、资源分布
D、资源分发

12、Monopoly means a monopolistic activity or right that is concentrated in a certain sphere.

13、The monopolies in area of energy are benign, so it’s unnecessary for the government to eliminate them.

14、The most obvious solution to monopoly would be the dismemberment.

15、The mistake of IBM, a compe of Microsoft, was that it licensed at “Microsoft” the primitive operating system and did not stipulate for own exclusive rights.

Unit 5 Human Resource Management

Unit 5 Quiz

1、If a company continues to support fully funded pension plans, which category will it likely fall into?
A、Traditional approach
B、Standard approach
C、Flexible approach
D、Progressive approach

2、Soft returns delivered by an effective benefits program include a sense of meeting obligations and goodwill and ______?
A、employee attraction
B、employee retention
C、corporate reputation
D、corporate productivity

3、Which one of the following statements best describes the company that spends more money to fund its benefits programs than its compes?
A、Best in the industry.
B、Better than most of its compes.
C、Comparable to the competition.
D、Worse than the competition.

4、Employee benefits represent an investment from which companies derive value, and it should be managed in line with an overall business strategy rather than written off as an ______.
A、profit
B、expense
C、insurance
D、reward

5、A(n) ______ is a fixed or variable sum of what a company pays to its sales force, in an attempt to motivate personnel and spur revenues.
A、annual bonus
B、profiting sharing
C、sale commission
D、overtime wage

6、Survey participants their approach to employee benefits into one of four profiles.
A、distinguished
B、categorized
C、clarified
D、put

7、A company’s investment in employee benefits has the potential to deliver _____ returns in the form of employee attraction, retention, and productivity.
A、valueless
B、invaluable
C、countable
D、worthless

8、长期不遗余力地致力于全额资助退休金计划的企业很可能属于这个种类。 The underlined phrase “退休金计划” is ______ in English.
A、retirement programs
B、retirement plans
C、pension plans
D、pension programs

9、To create a benefits package that delivers soft and hard returns to employees, a corporate requires a paradigm shift in such areas as ______.
A、cultivating a culture of health and well-being
B、fostering financial security
C、promoting work/life balance
D、crafting an unparalleled experience

10、The ways that employers can use to address the financial security of employees include ______.
A、offering money to employees
B、offering retirement planning seminars
C、offering estate planning
D、offering financial counseling

11、Employees that place a heavy emphasis on the ______ and ______ of their benefits programs and regard them as key competitive differentiators are characterized as progressive.
A、richness
B、duration
C、cost
D、diversity

12、Smaller businesses with just one or two locations and those in the manufacturing industry that employ a high proportion of hourly workers are two types of employers that frequently fit the standard profile.

13、A holistic approach to employee benefits contributes to employee engagement and satisfaction.

14、According to MetLife’s study, 82% of employees believe work/life programs would improve retention.

15、The most critical step in establishing a high-quality benefits experience is effective communication.

Unit 6 Communication in Business

Unit 6 Quiz

1、Many apps can streamline your travels and make it easier as well as save you money on flights and hotels. Here the underlined word “streamline” means ______.
A、speed up
B、make … hard
C、make … easy
D、make … wasted

2、Experts agree that ______ are the crucial factor in compelling presentations.
A、examples
B、numbers
C、stories
D、pictures

3、Which one is NOT a characteristic of communication according to the definition of communication?
A、Dynamic and on-going.
B、One-way.
C、Shared meaning.
D、Message via commonly understood codes.

4、What is the most important skill that the employers seek according to the survey reported by Forbes magazine in 2015?
A、The ability to make friends with others.
B、Technical knowledge related to the job.
C、The ability to sell and influence others.
D、The ability to work in the team structure.

5、What is the benefit of speaking slowly?
A、It increases the ability of listeners to comprehend what you are saying.
B、Your articulation improves
C、You appear to be more confident and in control.
D、All of the above

6、Which of the following non-verbal behaviors is the most important in a presentation according to Anderson in the additional reading “Speaking up: 5 strategies to give an effective presentation”?
A、gesture
B、eye contact
C、posture
D、none of the above

7、We always do thorough market research before we price our product so that our price would be proper for our target customers and competitive in the market. In Chinese, the underlined word “price” is _________.
A、给……定价
B、价格
C、为……付出代价
D、赋予……价值

8、Which of the following statements is/are true of slides?
A、They should be as many as possible.
B、Each slide should contain just a few words.
C、Slides should be used to reinforce your speech, not to repeat your speech.
D、Slides should be colorful.

9、Being nervous in a presentation and .
A、is natural
B、should be avoided
C、will ruin the presentation
D、can improve your performance

10、Noise in the communication process model can be both external and internal. Which of the following is/are example(s) of internal noise?
A、The speaker cannot be heard because some people were talking loudly.
B、The receiver is very tried and bored.
C、The audience are listening attentively to the speaker.
D、The receiver is very sad because his dog died yesterday.

11、There are ten components in the communication process model, i.e., sender, encoding, message, channel, decoding, receiver, response, feedback, noise and context.

12、There are two kinds of noises: the external and internal noise.

13、The context does not matter in the communication process as long as the message is passed on to the receiver successfully.

14、Product lines are usually created by a company as a marketing strategy to attract new customers to buy a brand.

15、Customer base are the group of customers who repeatedly purchase the goods or services of the business.

Unit 7 E-Commerce

Unit 7 Quiz

1、The sales of a particular company in a market, expressed as a percentage of the total sales, is called ______.
A、market value
B、market share
C、market price
D、market cap

2、Online chat is a way of communicating by sending text messages to people in the same chat-room ______ real-time.
A、in
B、of
C、by
D、at

3、Which one is NOT the reason that some people think it convenient to shop online?
A、They can stay home to buy things.
B、They can buy things at any time they like.
C、They think they can get lower prices on the Internet.
D、They can find free things they want.

4、The online stores ______.
A、must try to attract those who never use the Internet
B、must collect everyone’s credit card information
C、must prevent customers’ credit card information from being stolen
D、must have branches

5、E-commerce has witnessed a ______ growth all over the world these years.
A、fixed
B、great
C、steady
D、moderate

6、Letters are usually delivered by a postman whereas E-mails are sent through ______.
A、a modem
B、the software
C、the internet
D、a search engine

7、The popular Chinese name for a “search engine” is ______.
A、搜索引擎
B、搜索发动机
C、搜查引擎
D、搜查发动机

8、To snag new customers and keep the old ones remembering you vividly, seriously plan to launch a newsletter, and send it to all prospects and customers on a(n) ______ basis.
A、seldom
B、accidental
C、regular
D、long

9、A computer ______ is someone who tries to break into computer systems, especially in order to get secret information.
A、worker
B、technician
C、repairman
D、hacker

10、Users can transfer data from a computer ______ an iPhone with a click of the mouse.
A、to
B、with
C、for
D、at

11、If you plan to collect sensitive ______ from your customers, you should use security systems like SSL.
A、inform
B、informing
C、informative
D、information

12、Which of the following statements is true?
A、Taobao division is where Alibaba make the vast majority of their money, is responsible for more than 80% of Alibaba’s sales and consists of two main properties: one major platform is B2B, the other is B2C.
B、There is no common ground between Alibaba and Amazon because Alibaba’s priorities are their employees, their customers and then the shareholders while Jeff Bezos is notorious on Wall Street for continually investing in the future of his company at the expense of providing short term returns / profits to shareholders.
C、There is only one common ground between Alibaba and Amazon because both relegate shareholder interests to the bottom of the totem pole.
D、Both Alibaba and Amazon have a cloud computing division (although Alibaba’s is much bigger), both are involved with media creation and Amazon even owns a stake in a professional Chinese soccer team!

13、There is a wide variety of products available to buy on the internet. There are lots of bargains in shops in the run up to different festivals to encourage people of shopping online to spend more money.

14、The more popular internet shopping becomes, the more people worry about the security.

15、Amazon is criticized for alienating suppliers, content partners and publishers while Alibaba have a different focus. Alibaba helps small businesses, which makes it stand in stark contrast to Amazon.

Unit 8 Customer Service

Unit 8 Quiz

1、The quality of the customer service of Southwest Airlines is ensured through the efforts made by ______.
A、the President
B、the high-level managers
C、the employees
D、all the above

2、The concept ______ explains the close relationship between providing quality customer service and achieving impressive profits.
A、“think local, act local”
B、“speed-to-market”
C、“service-profit chain”
D、“external environment analysis”

3、The drawbacks of automated customer service might include ______.
A、limited service time
B、lacking flexibility
C、requiring a large number of employees
D、requiring much attention from managers

4、According to the principal analyst of Forrester Research, companies are now investing more on ______.
A、training employees
B、attracting suppliers
C、establishing overseas operations
D、negotiating with government officials

5、The luxurious employee training offered by the Four Seasons Hotels is called ______.
A、“study tour”
B、“familiarization stay”
C、“academic conference”
D、“package holiday”

6、How do you account for the company’s alarmingly high staff ______?
A、satisfaction
B、morale
C、turnover
D、asset

7、Kids who develop affective and cognitive ______ form healthy relationships and argue less with their parents, research shows.
A、empathy
B、sponsorship
C、credibility
D、marketing

8、We had a chance to consult and ______ our diplomatic efforts and approaches with France.
A、diminish
B、coordinate
C、profit
D、target

9、______ difficulties, please do not hesitate to contact our Customer Service Department.
A、Although
B、Because
C、Nevertheless
D、In the event of

10、When you work at the ______, you should be prepared to deal with emergencies.
A、research
B、segment
C、frontline
D、household

11、The company decided to ______ a Spanish manager as the president of the company.
A、appoint
B、chart
C、retail
D、coerce

12、Southwest Airlines mailed gifts to passengers after the flight delay in order to settle customer complaints.

13、Most companies nowadays compete not only over product prices but more importantly on the quality of customer service.

14、The model of homeshoring is often adopted to attract experienced and educated customer service employees due to its high flexibility and low commuting costs.

15、The free product-loaner program created by Cabela’s would not only perk up employees but also help them better empathize with the product issues that customers might have.

Final Exam

Final exam

1、A/an ______ is a fixed or variable sum of what a company pays to its sales force, in an attempt to motivate personnel and spur revenues.
A、annual bonus
B、profiting sharing
C、sale commission
D、overtime wage

2、Corporate social responsibility is no longer viewed as ______, but an investment that brings financial returns.
A、legal compliance
B、regulatory cost
C、operation for a reputation
D、business priority

3、The potential drawback of this investment ______ is that it is exclusive in the U.S. when many believe international diversification is helpful.
A、return
B、portfolio
C、classification
D、collection

4、______ is the process of designing, launching and running a new business, which is often initially a small business.
A、Entrepreneurship
B、Starting-up
C、Business renovation
D、Entrepreneur spirit

5、One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word “exotic” probably mean?
A、native
B、foreign
C、toxic
D、tasty

6、Securities are stocks, shares, bonds, or other certificates that you buy in order to earn regular interest from them or to sell them later for a profit. The Chinese version for “securities” is ______.
A、有价证券
B、股票债券
C、抵押品
D、安保措施

7、You shouldn’t ______ the exercise equipment while others are waiting to use it.
A、terminate
B、monopolize
C、empower
D、engage

8、When an employee is aware that his expertise and experiences are appreciated by his company and his fellow workers, he is able to _____ even more closely with the company.
A、identify
B、recognize
C、notice
D、acknowledge

9、A company’s investment in employee benefits has the potential to deliver _____ returns in the form of employee attraction, retention, and productivity.
A、valueless
B、invaluable
C、countable
D、worthless

10、The luxurious employee training offered by the Four Seasons Hotels is called ______.
A、“study tour”
B、“familiarization stay”
C、“academic conference”
D、“package holiday”

11、A computer ______ is someone who tries to break into computer systems, especially in order to get secret information.
A、worker
B、technician
C、repairman
D、hacker

12、Survey participants their approach to employee benefits into one of four profiles.
A、distinguished
B、categorized
C、clarified
D、put

13、Although the flurry of consumer interest in low-fat yogurt and low-fat ice cream certainly created some new market opportunities, it is not clear how consumers will react to these products over the longer term. What does the underlined word "flurry" probably mean?
A、addiction
B、flow
C、popularity
D、mode

14、Not only have they produced higher stock returns, but their stock values and cash flows have been less volatile. What does the underlined word "volatile" probably mean?
A、stable
B、solid
C、fluctuating
D、unalterable

15、Customers are fed up with lousy service and that increased satisfaction has a positive impact on consumer spending, cash flow, and business performance. What does the underlined word "lousy" probably mean?
A、disgusting
B、uncomfortable
C、unsatisfactory
D、unpredictable

16、How do you account for the company’s alarmingly high staff ______?
A、satisfaction
B、morale
C、turnover
D、asset

17、______ difficulties, please do not hesitate to contact our Customer Service Department.
A、Although
B、Because
C、Nevertheless
D、In the event of

18、Soft returns delivered by an effective benefits program include a sense of meeting obligations and goodwill and ______?
A、employee attraction
B、employee retention
C、corporate reputation
D、corporate productivity

19、He is the only person who can in this merging case with Disneyland , because the other witnesses were absent mysteriously.
A、testify
B、accuse
C、charge
D、rectify

20、Employers value skills that you can learn in ___________.
A、the discipline of English
B、the discipline of Computer Science
C、all academic disciplines
D、no academic disciplines

21、The company used mass media to apologize to the public that they have hurt Chinese people’s feelings in their newly released commercial which is accused of being racist against Chinese people. The underlined phrase “mass media” is ______ in the process model of communication.
A、sender
B、channel
C、context
D、the message

22、Kids who develop affective and cognitive ______ form healthy relationships and argue less with their parents, research shows.
A、empathy
B、sponsorship
C、credibility
D、marketing

23、is an arrangement that allows an employee to adjust the start and end times at work around the normal schedule.
A、Flextime
B、Annual leave
C、Golden handshake
D、Paid vacation

24、Employees that place a heavy emphasis on the ______ and ______ of their benefits programs and regard them as key competitive differentiators are characterized as progressive.
A、richness
B、duration
C、cost
D、diversity

25、Outperforming companies are more likely to _______and______ .
A、collaborate
B、confront challenges
C、innovate
D、integrate

26、Noise in the communication process model can be both external and internal. Which of the following is/are example(s) of internal noise?
A、The speaker cannot be heard because some people were talking loudly.
B、The receiver is very tried and bored.
C、The audience are listening attentively to the speaker.
D、The receiver is very sad because his dog died yesterday.

27、Being nervous in a presentation ______.
A、is natural
B、should be avoided
C、will ruin the presentation
D、can improve your performance

28、Companies are beginning to align business objectives with CSR so as to reduce cost and enter less favorable market.

29、The model of homeshoring is often adopted to attract experienced and educated customer service employees due to its high flexibility and low commuting costs.

30、Devaluation of the US dollar makes the prices of foreign currencies and products less expensive to Americans.

31、The three pillars of U.S. economic growth this year have been housing construction, business outlays for new buildings and equipment, and exports.

32、“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.

33、The most obvious solution to monopoly would be the dismemberment.

34、Customer base are the group of customers who repeatedly purchase the goods or services of the business.

35、Amazon is criticized for alienating suppliers, content partners and publishers while Alibaba have a different focus. Alibaba helps small businesses, which makes it stand in stark contrast to Amazon.

36、“Trade surplus” is a situation in which the value of goods a country imports is worth more than that it exports.

37、As people notice consistent quality differences, customers’ attitudes improve or deteriorate quite quickly.

38、Flexible employers may be more apt to support programs that take a longer term view, such as financial planning and wellness initiatives.

39、The monopolies in area of energy are benign, so it’s unnecessary for the government to eliminate them.

40、The dip in oil prices will lower production costs for the American companies because the U.S. is an energy-importing economy.