尔雅Business English-Case Studies_1章节答案(学习通2023完整答案)

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Unit 1 Business Ethics

Unit 1 Quiz

1、尔雅The章节整答 CSC idea is to instill ______ and leadership skills for less-structured, diverse business environment and cultures.
A、managerial confidence
B、答案market competence
C、学习global perspective
D、通完partnership

2、尔雅Corporate social responsibility is 章节整答no longer viewed as ______, but an investment that brings financial returns.
A、legal compliance
B、答案regulatory cost
C、学习operation for a reputation
D、通完business priority

3、尔雅The章节整答 alignment of charitable giving with business strategy, company skills and market needs is called ______.
A、shareholder responsibility
B、答案CSR value curve
C、学习performance assessment
D、通完strategic philanthropy

4、The potential drawback of this investment ______ is that it is exclusive in the U.S. when many believe international diversification is helpful.
A、return
B、portfolio
C、classification
D、collection

5、Trust is the foundation of the BBC ______; we are independent, impartial and honest.
A、business value
B、corporate values
C、corporate ethic
D、business ethics

6、On the accomplishment of CSC assignment, employees hone their cultural and ______ literacy.
A、educational
B、technological
C、legal
D、marketplace

7、______ is the process of designing, launching and running a new business, which is often initially a small business.
A、Entrepreneurship
B、Starting-up
C、Business renovation
D、Entrepreneur spirit

8、I don’t think I will take a(n) role, but rather become a consultant on merchandise and marketing.
A、execute
B、exempting
C、executive
D、cutting-edge

9、Pro bono is a Latin phrase for ______ undertaken voluntarily and without payment.
A、quality control
B、growth strategy
C、professional work
D、entrepreneurial work

10、许多企业社会责任倡议，包括减少能源消耗等，都是有助于降低成本结构或者增加产能的双赢局面。 The underlined phrase “双赢局面” is in English.
A、win-win outcome
B、wining opportunities
C、win-win scenarios
D、winning situations

11、Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual. In Chinese, “code of conduct” is ______.
A、行动密码
B、行为准则
C、管理规范
D、行动管理

12、Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy.

13、CSC assignment’s initial aim was to develop the skills and experience to succeed as new global leaders.

14、Participants in IBM’s CSC assignment are small teams of excellent employees to help communities worldwide address challenges.

15、Companies are beginning to align business objectives with CSR so as to reduce cost and enter less favorable market.

Unit 2 Marketing

Unit 2 Quiz

1、A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and ______.
A、stake risks
B、stock options
C、share dividends
D、stock prices

2、Customer service calls involve direct interaction between ______.
A、companies and manufactures
B、manufactures and distributors
C、companies and their customers
D、customers and distributors

3、If you’re looking to boost customer satisfaction, one of the most promising places to start is ______.
A、customer management
B、financial goals
C、customer service
D、stakeholder interest

4、One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word “exotic” probably mean?
A、native
B、foreign
C、toxic
D、tasty

5、Problems with service had a much ______ than problems with the products themselves on customers’ likelihood to recommend a brand.
A、less effect
B、larger effect
C、equal effect
D、no effect

6、Although the flurry of consumer interest in low-fat yogurt and low-fat ice cream certainly created some new market opportunities, it is not clear how consumers will react to these over the longer term. What does the underlined word “flurry” probably mean?
A、addiction
B、flow
C、popularity
D、mode

7、It is believed that increased satisfaction has a(n) ______ impact on consumer spending, cash flow, and business performance.
A、positive
B、negative
C、neutral
D、unknown

8、The stakes are high. What does the underlined word “stakes” probably mean?
A、stocks
B、steaks
C、shares
D、risks

9、Americans nowadays prefer low-fat ice creams rather than rich taste ice cream.

10、The retail price of Haagen-Dazs is quite high when compared with other premium ice cream.

11、As people notice consistent quality differences, customers’ attitudes improve or deteriorate quite quickly.

12、Changes in companies’ customer satisfaction scores are reflected in the complex value chains that ultimately affect quarterly profits and stock prices.

13、CFOs usually take customer satisfaction as priority.

14、Many consumers believe that low fat means low calorie.

15、Frozen yogurt sales has declined rapidly for a long time because many people didn’t like the tart taste.

Unit 3 International Trade

Unit 3 Quiz

1、All of the followings are capital goods except .
A、factory goods
B、machinery
C、shoes
D、money

2、Generally speaking, the investors prefer to buy government bonds because the on government bonds is/are higher than those on corporate bonds.
A、differences
B、yields
C、spreads
D、balance

3、Normally, a typical ______ follows the pattern of prosperity, recession, depression, and recovery.
A、economic downturn
B、business cycle
C、economic surge
D、business decline

4、If a country has a negative balance of trade, .
A、it is a net importer
B、it is a net exporter
C、its value of exports exceeds the value of imports
D、its value of imports equals to the value of exports

5、The term “______ exports of goods” means the trade value of exports which “have been adjusted for price changes”.
A、real
B、genuine
C、true
D、nominal

6、美国制造业是主要的受益者。 The underlined expression “受益者” is ______ in English.
A、ledger
B、investor
C、beneficiary
D、receiver

7、The year 1978 ___ / ___ the reforming and opening-up in China.
A、occurred
B、took place
C、witnessed
D、saw

8、The global credit markets see little risk in lending, suggesting a climate that will accommodate borrowing. “accommodate” here means .
A、适应
B、票据通融
C、调解
D、满足…需求

9、Few nations of the world have the raw materials, climate, technology, and skilled labor needed to produce all the goods and services they may desire.

10、Devaluation of the US dollar makes the prices of foreign currencies and products less expensive to Americans.

11、According to the reading “Exports are giving the economy a surprise lift”, the strong growth in economies overseas is not driven by their exports to America but by their own domestic demand.

12、International trade is the exchange of goods and merchandise across international boundaries or territories.

13、“Trade surplus” is a situation in which the value of goods a country imports is worth more than it exports.

14、European countries together with Japan account for about half of all U.S. exports.

15、The dip in oil prices will lower production costs for the American companies because the U.S is an energy-importing economy.

Unit 4 Competition

Unit 4 Quiz

1、The museum is annually ______ by funds from several major corporations.
A、purchased
B、acquired
C、subsidized
D、merged

2、You shouldn’t ______ the exercise equipment while others are waiting to use it.
A、terminate
B、monopolize
C、empower
D、engage

3、When parents of marginalized, poor students try to ______ around the harsh rules and requirements, they are often investigated, tried, and punished with strict prejudice.
A、navigate
B、beat
C、set
D、investigate

4、He is the only person who can in this merging case with Disneyland because the other witnesses were absent mysteriously.
A、testify
B、accuse
C、charge
D、rectify

5、The top contender is Jimmy Choo, which is based in the UK, now a brand under Michael Kors after it was with 15billion dollars by this U.S. based company in November last year.
A、sold
B、donated
C、acquired
D、marketable

6、The proposal to establish a joint venture was accepted with ______ approval.
A、aberrant
B、autonomous
C、complete
D、unanimous

7、凭借先进的生产技术，他们得以占据竞争优势。 The underlined phrase “竞争优势” is _____ in English.
A、competition advantage
B、compete well
C、competitive edge
D、competition edge

8、The Yen _____ yesterday, falling from $114 to $115 against the dollar.
A、boomed
B、gained
C、loosened
D、weakened

9、The exporter didn’t receive payment for his goods because the buyer _____.
A、declined
B、deferred
C、defaulted
D、denied

10、The growing international over trade in service has now led to growing interest in the role of services in domestic economic growth.
A、argument
B、debate
C、disagreement
D、quarrel

11、When an employee is aware that his expertise and experiences are appreciated by his company and his fellow workers, he is able to _____ even more closely with the company.
A、identify
B、recognize
C、notice
D、acknowledge

12、When the separately taken company proposes a new unique commodity on a sale, it can lower the prices in certain limits for some time.

13、The most obvious solution to monopoly would be the dismemberment.

14、The monopolies in area of energy are benign, so it’s unnecessary for the government to eliminate them.

15、The mistake of IBM, a compe of Microsoft, was that it licensed at “Microsoft” the primitive operating system and did not stipulate for own exclusive rights.

Unit 5 Human Resource Management

Unit 5 Quiz

1、Soft returns delivered by an effective benefits program include a sense of meeting obligations and goodwill and ______?
A、employee attraction
B、employee retention
C、corporate reputation
D、corporate productivity

2、is an arrangement that allows an employee to adjust the start and end times at work around the normal schedule.
A、Flextime
B、Annual leave
C、Golden handshake
D、Paid vacation

3、A(n) ______ is a fixed or variable sum of what a company pays to its sales force, in an attempt to motivate personnel and spur revenues.
A、annual bonus
B、profiting sharing
C、sale commission
D、overtime wage

4、Survey participants their approach to employee benefits into one of four profiles.
A、distinguished
B、categorized
C、clarified
D、put

5、To retain talents, we spend an amount of money funding our benefits programs that are to those of our compes.
A、relative
B、related
C、competitive
D、comparable

6、An employee stock ownership plan (ESOP) is an employee-owner program that provides a company’s workforce with an ownership interest in the company. Employee stock ownership plan (ESOP) is in Chinese.
A、员工储蓄所有权方案
B、员工储蓄所有权计划
C、员工持股计划
D、员工持股方案

7、Which one of the following statements best describes the company that spends more money to fund its benefits programs than its compes?
A、Best in the industry.
B、Better than most of its compes.
C、Comparable to the competition.
D、Worse than the competition.

8、长期不遗余力地致力于全额资助退休金计划的企业很可能属于这个种类。 The underlined phrase “退休金计划” is ______ in English.
A、retirement programs
B、retirement plans
C、pension plans
D、pension programs

9、To create a benefits package that delivers soft and hard returns to employees, a corporate requires a paradigm shift in such areas as ______.
A、cultivating a culture of health and well-being
B、fostering financial security
C、promoting work/life balance
D、crafting an unparalleled experience

10、The ways that employers can use to address the financial security of employees include ______.
A、offering money to employees
B、offering retirement planning seminars
C、offering estate planning
D、offering financial counseling

11、Employees that place a heavy emphasis on the ______ and ______ of their benefits programs and regard them as key competitive differentiators are characterized as progressive.
A、richness
B、duration
C、cost
D、diversity

12、Smaller businesses with just one or two locations and those in the manufacturing industry that employ a high proportion of hourly workers are two types of employers that frequently fit the standard profile.

13、The most critical step in establishing a high-quality benefits experience is effective communication.

14、According to MetLife’s study, 82% of employees believe work/life programs would improve retention.

15、A holistic approach to employee benefits contributes to employee engagement and satisfaction.

Unit 6 Coummunication in Business

Unit 6 Quiz

1、Experts agree that ______ are the crucial factor in compelling presentations.
A、examples
B、numbers
C、stories
D、pictures

2、Which one is NOT a characteristic of communication according to the definition of communication?
A、Dynamic and on-going.
B、One-way.
C、Shared meaning.
D、Message via commonly understood codes.

3、What is the most important skill that the employers seek according to the survey reported by Forbes magazine in 2015?
A、The ability to make friends with others.
B、Technical knowledge related to the job.
C、The ability to sell and influence others.
D、The ability to work in the team structure.

4、Employees values skills that you can learn in .
A、the discipline of English
B、the discipline of Computer Science
C、all academic disciplines
D、no academic disciplines

5、Body movement in a presentation should be .
A、comfortable and relaxed
B、as much as possible
C、artistic
D、swaying your body from side to side

6、Which of the following non-verbal behaviors is the most important in a presentation according to Anderson in the additional reading “Speaking up: 5 strategies to give an effective presentation”?
A、gesture
B、eye contact
C、posture
D、none of the above

7、The company used mass media to apologize to the public that they have hurt Chinese people’s feelings in their newly released commercial which is accused of being racist against Chinese people. The underline phrase “mass media” is in the process model of communication.
A、sender
B、channel
C、context
D、the message

8、We always do thorough market research before we price our product so that our price would be proper for our target customers and competitive in the market. In Chinese, the underlined word “price” is _________.
A、给……定价
B、价格
C、为……付出代价
D、赋予……价值

9、Many apps can streamline your travels and make it easier as well as save you money on flights and hotels. Here the underlined word “streamline” means ______.
A、speed up
B、make … hard
C、make … easy
D、make … wasted

10、Being nervous in a presentation and .
A、is natural
B、should be avoided
C、will ruin the presentation
D、can improve your performance

11、A business communication occurs .
A、in a business context
B、when speakers communicate for the purpose of work
C、when at least one of the speakers is a businessman
D、when the speakers are at a workplace

12、There are ten components in the communication process model, i.e., sender, encoding, message, channel, decoding, receiver, response, feedback, noise and context.

13、The context does not matter in the communication process as long as the message is passed on to the receiver successfully.

14、Product lines are usually created by a company as a marketing strategy to attract new customers to buy a brand.

15、Customer base are the group of customers who repeatedly purchase the goods or services of the business.

Unit 7 E-Commerce

Unit 7 Quiz

1、The sales of a particular company in a market, expressed as a percentage of the total sales, is called ______.
A、market value
B、market share
C、market price
D、market cap

2、Which one is NOT the reason that some people think it convenient to shop online?
A、They can stay home to buy things.
B、They can buy things at any time they like.
C、They think they can get lower prices on the Internet.
D、They can find free things they want.

3、The online stores ______.
A、must try to attract those who never use the Internet
B、must collect everyone’s credit card information
C、must prevent customers’ credit card information from being stolen
D、must have branches

4、A is an outside company with whom your company has a business relationship.
A、shareholder
B、vendor
C、lender
D、bender

5、E-commerce has witnessed a ______ growth all over the world these years.
A、fixed
B、great
C、steady
D、moderate

6、The popular Chinese name for a “search engine” is ______.
A、搜索引擎
B、搜索发动机
C、搜查引擎
D、搜查发动机

7、To snag new customers and keep the old ones remembering you vividly, seriously plan to launch a newsletter, and send it to all prospects and customers on a(n) ______ basis.
A、seldom
B、accidental
C、regular
D、long

8、A computer ______ is someone who tries to break into computer systems, especially in order to get secret information.
A、worker
B、technician
C、repairman
D、hacker

9、If you plan to collect sensitive ______ from your customers, you should use security systems like SSL.
A、inform
B、informing
C、informative
D、information

10、You should design a friendly website. The fewer clicks needed to order, . Try to make the login process minimal, and only keep the most relevant fields mandatory.
A、the glower
B、the further
C、the better
D、the longer

11、Letters are usually delivered by a postman whereas E-mails are sent through ______.
A、a modem
B、the software
C、the internet
D、a search engine

12、The more popular internet shopping becomes, the more people worry about the security.

13、There is a wide variety of products available to buy on the internet. There are lots of bargains in shops in the run up to different festivals to encourage people of shopping online to spend more money.

14、Filed of experience or frame of reference refers to a person’s education and life experience.

15、E-commerce is generally described as business transactions that take place over the Internet. Consumers can receive increased choice of vendor and products as well as enjoy the convenience from shopping at home or office.

Unit 8 Customer Service

Unit 8 Quiz

1、Low-quality customer service might lead to the ___________.
A、customer churn
B、customer survey
C、low product prices
D、few suppliers

2、The drawbacks of automated customer service might include ______.
A、limited service time
B、lacking flexibility
C、requiring a large number of employees
D、requiring much attention from managers

3、The luxurious employee training offered by the Four Seasons Hotels is called ______.
A、“study tour”
B、“familiarization stay”
C、“academic conference”
D、“package holiday”

4、In a department store when a gift _________ is exchanged it's stamped with the details of the store.
A、voucher
B、permit
C、stock
D、refund

5、How do you account for the company’s alarmingly high staff ______?
A、satisfaction
B、morale
C、turnover
D、asset

6、New employees must go through a period of ________ before they can be expected to understand their jobs.
A、isolation
B、launch
C、orientation
D、agency

7、We had a chance to consult and ______ our diplomatic efforts and approaches with France.
A、diminish
B、coordinate
C、profit
D、target

8、______ difficulties, please do not hesitate to contact our Customer Service Department.
A、Although
B、Because
C、Nevertheless
D、In the event of

9、Kids who develop affective and cognitive ______ form healthy relationships and argue less with their parents, research shows.
A、empathy
B、sponsorship
C、credibility
D、marketing

10、When you work at the ______, you should be prepared to deal with emergencies.
A、research
B、segment
C、frontline
D、Household

11、The company decided to ______ a Spanish manager as the president of the company.
A、appoint
B、chart
C、retail
D、coerce

12、Most companies nowadays compete not only over product prices but more importantly on the quality of customer service.

13、It is often more profitable for companies to attract new customers than to keep existing ones.

14、The model of homeshoring is often adopted to attract experienced and educated customer service employees due to its high flexibility and low commuting costs.

15、The free product-loaner program created by Cabela’s would not only perk up employees but also help them better empathize with the product issues that customers might have.

学习通Business English-Case Studies_1

学习通Business English-Case Studies_1是一门非常实用的商务英语课程，它通过一系列实际案例分析，帮助学生学习商务英语，提高其商务英语应用能力。下面将介绍这门课程的具体内容。

课程目标

学习通Business English-Case Studies_1的主要目标是帮助学生了解商务英语的基本知识和技能，并通过实际案例分析，培养学生的商务英语应用能力，使其能够在商务场合中进行日常交流和沟通。

课程内容

学习通Business English-Case Studies_1的课程内容主要包括以下几个方面：

商务英语基础知识

本课程将介绍商务英语的基础知识，包括商务英语语法、商务英语词汇、商务英语口语等。通过这些基础知识的学习，学生能够更好地理解商务英语的相关内容。

实际案例分析

本课程将通过一系列实际案例分析，让学生了解商务英语的具体应用。这些案例来自不同的行业和企业，涉及不同的商务场合和情境。学生将通过这些案例的分析，全面提高其商务英语应用能力。

商务英语交流技巧

本课程将介绍商务英语交流技巧，包括商务英语会议、商务英语谈判、商务英语邮件等。通过这些技巧的学习，学生能够更好地进行商务英语交流，并在商务场合中更加自信和有效地表达自己的意见。

课程特点

学习通Business English-Case Studies_1的课程特点主要包括以下几个方面：

案例实战

本课程的案例都是实际发生过的商务事件，涉及到不同的商务场合和情境，帮助学生更好地理解商务英语的应用。

课程实用性强

本课程的内容都是实际应用场景中常用的商务英语，学生学习后可以直接在工作和学习中应用。

课程案例涵盖全面

本课程的案例来自不同的行业和企业，涉及到不同的商务场合和情境，涵盖面广，能够满足不同学生的需求。

课程评价

总的来说，学习通Business English-Case Studies_1是一门非常实用的商务英语课程，通过实际案例分析，帮助学生提高商务英语应用能力。该课程的案例实战性强，实用性强，案例涵盖全面，适合不同水平的学生学习。如果你想提高自己的商务英语应用能力，不妨来试试这门课程。