尔雅管理理论章节答案(学习通2023完整答案)
36 min read尔雅管理理论章节答案(学习通2023完整答案)
管理理论模拟测试试卷
1、尔雅您的管理姓名？
2、您的理论学号？
3、请分享您在本课程的章节整答收获和感受。
4、答案您对本课程有什么建议？
5、学习您对本课程整体的通完评分？请简单说明理由。（1-10分选择）
2020年春季管理理论期末考试
2020年春季管理理论期末考试
1、尔雅In the past one hundred years,管理 lots of management theories have emerged, which are proved to significantly forward the development of human society. Please describe some real cases in which major management theories are deployed. In other words, you are required to illustrate some examples which involve scientific management theory, OR general administrative theory, OR bureaucracy structure, OR the contingency approach, etc. (20 points)
2、For employee motivation,理论 we have learned multiple theories, including earlier perspectives and modern perspectives. Human beings are quite complex, so they may not be easily motivated by one single approach. Could you please design and describe how managers can combine multiple approaches to better motivate their employees? (20 points)
3、The章节整答 business world is suffering the brunt of Covid-19 pandemic. Supposing you are the manager of a restaurant, what would you do in terms of management functions to overcome the ongoing challenges? (20 points)
4、Suppose you were going to decide which city you would live and work after graduation. Based on what we learn from the “Decision Making” chapter,答案 please discuss how will you make the decision. Furthermore, please discuss what do we need to pay attention to in determining our decisions. (20 points)
5、Trip.com Group Limited Trip.com Group Limited (formerly Ctrip.com International) is 学习a Chinese provider of travel services including accommodation reservation, transportation ticketing, packaged tours and corporate travel management. Founded in 1999, this company owns and operates Trip.com, Skyscanner, and Ctrip.com, all of which are online travel agencies. It is currently the largest online travel agency in China and one of the largest travel service providers in the world. This company was listed on the NASDAQ in 2003 through a variable interest entity based in the Cayman Islands in a Merrill Lynch-led offering. In 2006, about 70% of the company’s sales came from just four cities in China: Beijing, Guangzhou, Shanghai, and Shenzhen. In 2013, this company acquired Tours4fun for over $100 million. In 2014, Priceline.com announced that it will invest $500 million in this company to broaden the companies’ options in China. Priceline and Ctrip, which have had a commercial partnership since 2012, will increase their cross-promotion of each company’s hotel inventory and other travel services. In 2015, Booking Holdings (formerly The Priceline Group) announced it would be investing an additional $250 million in this company. In 2016, this company acquired Skyscanner for ￡1.4 billion. In 2017, Ctrip acquired Trip.com, rebranding it as its global brand website. In 2018, Ctrip launched TrainPal, an online ticketing platform featuring split ticketing, in the United Kingdom. Accredited by the National Rail of the UK, TrainPal mainly provides services for the UK, and other European countries. In 2019, Ctrip completed a share exchange with Naspers and became the single largest shareholder of MakeMyTrip. At its 2019 annual general meeting of shareholders, it was approved to change the company name from “Ctrip.com International, Ltd.” to “Trip.com Group Limited”. However, in 2020, this leading online travel agency reported 1.5 billion yuan loss from operations in the first quarter of this year due to the impact of COVID-19. The group reported net revenue of 4.7 billion yuan from January to March, dropping 42 percent from the same period last year, according to its financial report. This company’s results for the first quarter of 2020 have been significantly and negatively impacted by COVID-19, which drove a significant decline in travel demand resulting in reservation cancellations and reduced new orders, said the report. The group’s accommodation business was mostly hit with reservation revenue in Q1 dropping 62 percent year-on-year to 1.2 billion yuan. Transportation ticketing revenue, packaged-tour revenue and corporate travel revenue in Q1 witnessed year-on-year decreases of 29 percent, 50 percent and 47 percent, respectively. “The COVID-19 pandemic has brought significant challenges to the global travel industry. However, we have seen stabilization or recovery of travel activities in many of the markets where we operate,” said James Liang, executive chairman of the group. “In China, travel activities hit bottom in February and have since been consistently on a recovery track. We have full confidence that the industry will return and reach new high as the pandemic recedes.” According to this company, tourism consumption gradually warms up as the country enters the stage of regular epidemic prevention and control. Since mid-April, the number of air tickets booked through Trip.com has grown significantly, with ticket sales of scenic spots increasing 94 percent month on month and packaged tours including tourist sites and hotels more than doubled from March. More than 350 destinations at home and abroad, 500 air routes and 10,000 hotels have joined this company’s plan to revive the pandemic-hit travel industry. Questions: (1) Please conduct a SWOT analysis of Trip.com. (2)If you were the CEO of Trip.com, how would you formulate the strategy of Trip.com based on the SWOT analysis? Please formulate the strategy, explain the reasons, and provide methods to ensure the strategy can be implemented successfully.
学习通管理理论
学习通管理理论是一种以学习为核心的管理理论，它强调管理者要不断学习、通完反思和创新，尔雅以应对不断变化的市场和竞争环境。
学习的重要性
在学习通管理理论中，学习被视为一种重要的能力。管理者需要不断学习新知识、新技能和新经验，以应对不断变化的市场和竞争环境。
学习能够帮助管理者更好地应对风险和挑战，提高决策质量和效率。同时，学习也能够帮助管理者更好地发挥自身潜力，提升个人绩效和团队绩效。
反思的重要性
在学习通管理理论中，反思被视为一种重要的能力。管理者需要不断反思自己的管理风格、决策和行为，以发现不足并改进。
反思能够帮助管理者更好地理解自己和团队的优势和劣势，从而制定更加有效的管理策略和方案。
创新的重要性
在学习通管理理论中，创新被视为一种重要的能力。管理者需要不断挖掘新的商机和机会，创造出更加高效和创造性的管理模式和方法。
创新能够帮助管理者更好地适应变化和挑战，提高企业的竞争力和创新能力。同时，创新也能够帮助企业在市场上占据更有利的地位。
总结
学习通管理理论强调管理者要不断学习、反思和创新，以应对不断变化的市场和竞争环境。学习、反思和创新是三种相互关联的能力，它们共同构成了学习通管理理论的核心。
