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中国大学商务英语案例篇赖晓葭课后答案(慕课2023课后作业答案)

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中国大学商务英语案例篇赖晓葭课后答案(慕课2023课后作业答案)

Unit 1 Business Ethics

Unit 1 Quiz

1、中国作业On the accomplishment of CSC assignment,大学答案答案 employees hone their cultural and __________ literacy.
A、educational
B、商务technological
C、英语legal
D、案例marketplace

2、篇赖The晓葭 CSC idea is to instill _____________ and leadership skills for less-structured, diverse business environment and cultures.
A、managerial confidence
B、课后课后market competence
C、慕课global perspective
D、中国作业partnership

3、大学答案答案CSC represents not only cutting-edge career training,商务 but also a major advance in the practice of ___________.
A、economic development
B、英语corporate social responsibility
C、案例cost savings
D、篇赖supply chain management

4、Corporate social responsibility is no longer viewed as __________________, but an investment that brings financial returns.
A、legal compliance
B、regulatory cost
C、operation for a reputation
D、business priority

5、The alignment of charitable giving with business strategy, company skills and market needs is called ____________.
A、shareholder responsibility
B、CSR value curve
C、strategic philanthropy
D、performance assessment

6、One example of companies building a growth platform through the practice of CSR is ______________.
A、disaster recovery
B、donating money
C、developing product/service innovations that generate revenue
D、helping prevent violence in underserved areas

7、Pro bono is a Latin phrase for __________ undertaken voluntarily and without payment.
A、quality control
B、growth strategy
C、entrepreneurial work
D、professional work

8、The potential drawback of this investment __________ is that it is exclusive in the U.S. when many believe international diversification is helpful.
A、return
B、portfolio
C、collection
D、classification

9、__________ is the process of designing, launching and running a new business, which is often initially a small business.
A、Entrepreneurship
B、Starting-up
C、Entrepreneur spirit
D、Business renovation

10、Trust is the foundation of the BBC ________; we are independent, impartial and honest.
A、business value
B、corporate values
C、business ethics
D、corporate ethic

11、Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual. In Chinese, code of conduct is _________.
A、行动密码
B、行为准则
C、行动管理
D、管理规范

12、Participants in IBM's CSC assignment are small teams of excellent employees to help communities worldwide address challenges.

13、CSC assignment's initial aim was to develop the skills and experience to succeed as new global leaders.

14、The statement “In the past, business was only responsible to shareholders” means companies are set up to fulfill investors' business and societal plans.

15、Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy.

Unit 2 Marketing

Unit 2 Quiz

1、If you're looking to boost customer satisfaction, one of the most promising places to start is____________.
A、customer management
B、customer service
C、financial goals
D、stakeholder interest

2、It is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance.
A、positive
B、negative
C、unknown
D、neutral

3、A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.
A、stake risks
B、stock options
C、stock prices
D、share dividends

4、Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.
A、larger effect
B、no effect
C、less effect
D、equal effect

5、Customer service calls involve direct interaction between ______.
A、companies and manufactures
B、manufactures and distributors
C、customers and distributors
D、companies and their customers

6、One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word "exotic" probably mean?
A、tasty
B、foreign
C、toxic
D、native

7、The stakes are high. What does the underlined word " stakes " probably mean?
A、stock
B、steak
C、shares
D、risk

8、Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers.

9、The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.

10、Frozen yogurt sales have declined rapidly for a long time because many people didn’t like the tart taste.

11、“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.

12、The retail price of Haagen-Dazs is quite high when compared with other premium ice cream.

13、Many consumers believe that low fat mean low calorie.

14、As people notice consistent quality differences, customers’ attitudes improve or deteriorate quite quickly.

15、Americans nowadays prefer low-fat ice creams rather than rich taste ice cream.

Unit 3 International Trade

Unit 3 Quiz

1、The price in an export sales contract should be quoted in __________ .
A、USD120/ctn FOB
B、USD110/bag Shanghai
C、USD140 CFR Shanghai
D、USD100/unit CIF New York

2、The term “______ exports of goods” means the trade value of exports which “have been adjusted for price changes".
A、real
B、genuine
C、true
D、nominal

3、Normally, a typical ____________ follows the pattern of prosperity, recession, depression, and recovery.
A、economic downturn
B、business cycle
C、economic surge
D、business decline

4、“美国制造业是主要的受益者。” The underlined expression “受益者” is ________ in English.
A、ledger
B、investor
C、beneficiary
D、receiver

5、Securities are stocks, shares, bonds, or other certificates that you buy in order to earn regular interest from them or to sell them later for a profit. The Chinese version for “securities” is _________.
A、有价证券
B、股票债券
C、抵押品
D、安保措施

6、The year 1978 ________ the reform and opening-up in China.
A、occurred
B、saw
C、witnessed
D、took place

7、The global credit markets see little risk in lending, suggesting a climate that will accommodate borrowing. "Accommodate" here means _________.
A、适应
B、票据融通
C、满足…需求
D、调解

8、International trade is the exchange of goods and merchandise across international boundaries or territories.

9、Few nations of the world have the raw materials, climate, technology, and skilled labor needed to produce all the goods and services they may desire.

10、Attention to exports outweighs that to imports in America.

11、Devaluation of the US dollar makes the prices of foreign currencies and products less expensive to Americans.

12、The three pillars of U.S. economic growth this year have been housing construction, business outlays for new buildings and equipment, and exports.

13、According to the case-study reading, the strong growth in economies overseas is not driven by their exports to America but by their own domestic demand.

14、And the timing is especially favorable when the U.S. exporters can use the extra support of globalization.

15、European countries together with Japan account for about half of all U.S. exports.

Unit 4 Competition

Unit 4 Quiz

1、You shouldn't the exercise equipment while others are waiting to use it.
A、terminate
B、monopolize
C、empower
D、engage

2、The museum is annually by funds from several major corporations.
A、purchased
B、acquired
C、subsidized
D、merge

3、When parents of marginalized, poor students try to around the harsh rules and requirements, they are often investigated, tried, and punished with strict prejudice.
A、navigate
B、beat
C、set
D、investigate

4、The economy slumped, NASCAR struggled to find ways to keep its long races interesting, and some of the sport's more stars began moving to the sidelines.
A、infamous
B、pleasant
C、desirable
D、marketable

5、The proposal to establish a joint venture was accepted with ______ approval.
A、aberrant
B、autonomous
C、complete
D、unanimous

6、If you pay by credit card, you have to _____ the transaction by signing a pay slip.
A、authorize
B、withdraw
C、deposit
D、transfer

7、When an employee is aware that his expertise and experiences are appreciated by his company and his fellow workers, he is able to _____ even more closely with the company.
A、identify
B、recognize
C、notice
D、acknowledge

8、The Yen _______ yesterday, falling from $114 to $115 against the dollar.
A、weakened
B、loosened
C、gained
D、boomed

9、The exporter didn't receive payment for his goods because the buyer ______.
A、declined
B、deferred
C、defaulted
D、denied

10、凭借先进的生产技术,他们得以占据竞争优势。The underlined phrase “竞争优势” is ________ in English.
A、competition advantage
B、competitive edge
C、competition edge
D、compete well

11、Choice and migration of position have reflected enterprise's dynamic resource distribution idea and the goal of maximized value in long-term. In Chinese, resource distribution is _________.
A、资源分发
B、资源配置
C、资源分销
D、资源分布

12、Monopoly means that a monopolistic activity or right that is concentrated in a certain sphere.

13、The monopolies in area of energy are benign, and so it's unnecessary for the government to eliminate them.

14、The mistake of IBM, a compe of Microsoft, was that it licensed at “Microsoft” the primitive operating system and did not stipulate for own exclusive rights.

15、The most obvious solution to monopoly would be the dismemberment.

Unit 5 Human Resource Management

Unit 5 Quiz

1、If a company continues to support fully funded pension plans, which category will it likely fall into?
A、traditional approach
B、standard approach
C、flexible approach
D、progressive approach

2、Soft returns delivered by an effective benefits program include a sense of meeting obligations and goodwill and ?
A、employee attraction
B、employee retention
C、corporate reputation
D、corporate productivity

3、Which statements best describes the company that spends more money to fund its benefits programs than its compes?
A、best in the industry
B、better than most of its cpmpes
C、comparable to the competition
D、worse than the competition

4、Employee benefits represent an investment from which companies derive value, and it should be managed in line with an overall business strategy rather than written off as an .
A、profit
B、expense
C、insurance
D、reward

5、A (An) is a fixed or variable sum of that a company pays to its sales force, in an attempt to motivate personnel and spur revenues.
A、annual bonus
B、profiting sharing
C、sale commission
D、overtime wage

6、Survey participants their approach to employee benefits into one of four profiles.
A、distinguished
B、categorized
C、clarified
D、put

7、A company’s investment in employee benefits has the potential to deliver _____ returns in the form of employee attraction, retention, and productivity.
A、valueless
B、invaluable
C、countable
D、worthless

8、长期不遗余力地致力于全额资助退休金计划的企业很可能属于这个种类。 The underlined phrase “退休金计划” is ________ in English.
A、retirement programs
B、retirement plans
C、pension plans
D、pension programs

9、To create a benefits package that delivers soft and hard returns to employees, a corporate requires a paradigm shift in such areas as .
A、cultivating a culture of health and well-being
B、fostering financial security
C、promoting work/life balance
D、crafting an unparalleled experience

10、The ways that employers can use to address the financial security of employees include .
A、offering money to employees
B、offering retirement planning seminars
C、offering estate planning
D、offering financial counseling

11、Employees that place a heavy emphasis on the and of their benefits programs and regard them as key competitive differentiators are characterized as progressive.
A、richness
B、duration
C、cost
D、diversity

12、Smaller businesses with just one or two locations and those in the manufacturing industry that employ a high proportion of hourly workers are two types of employers that frequently fit the standard profile.

13、A holistic approach to employee benefits contributes to employee engagement and satisfaction.

14、According to MetLife’s study, 82% of emploees believe work/life programs would improve retention.

15、The most critical step in establishing a high-quality benefits experience is effective communication.